Archive for the ‘NPD Analysis’ Category

Weekly News Roundup (24 April 2011)

Sunday, April 24th, 2011

No luck with waiting for leaks of NPD data, so I can continue with the NPD analysis, so it looks like that’s the end of that feature, which has been going on for more than two years already. Instead, I think what I will do is to combine the feature with the WNR, and just post whatever stats I can find in the gaming section below, starting with this issue. It appears the analysts that usually leak data has been warned, legally, not to do so by the NPD, who themselves are probably under pressure from certain gaming companies, which shall remain unnamed, that are often too ashamed of their sales results and don’t want the negative publicity.

Not too many interesting news stories this week, thanks to Easter I suppose, so let’s get started.

CopyrightIn copyright news, critics of the DMCA and harsher copyright laws have often warned that they can be used to prevent freedom of speech, and this week, we have a story that seems to perfectly illustrate the dangers of giving too much power to copyright holders.

Doctored Reviews

Doctored Reviews: A new website to help fight the practice of using the DMCA to remove bad doctor reviews

Apparently, there’s a company going around removing bad reviews of doctors written by their patients. The company, Medical Justice, provide the service to doctors that are concerned about their reputations being tarnished online, whether justly or unjustly. Doctors can force patients to sign an agreement prior to receiving medical care, and this agreement actually hands over copyright of the patient’s reviews over to Medical Justice, allowing the DMCA to be later used to remove bad reviews. Obviously, this is quite an underhanded practice, and it’s probably a good thing that certain websites now maintain a list of doctors that use the service of Medical Justice, as you can just refer to that list, assume these are all bad doctors, and *avoid* them. And many doctor review sites now ignore DMCA take-down requests of bad reviews, preferring to take this matter to court if necessary, and a couple of UCLA law professors have even set up a new website, Doctored Reviews, with the aim of publishing bad reviews of doctors that Medical Justice wants removed, probably hoping the matter goes to court. This is really only the latest example of copyright laws being abused this way, and if governments around the world continue to pander to the copyright lobby, then there will be more and more such cases in the future. Imagine buying a PC game, you agree to the EULA as you would normally do, except in the 200 page document you just agreed to, there’s a provision saying you hand over all online reviews of this game to the publisher, and this means they can use the DMCA to silence anyone who says a bad thing about the game. Nobody should be able to take away your rights so easily, which in my opinion, is a form of copyright infringement as well. And nobody should be able to use the DMCA or other copyright laws to settle non copyright related issues. But if governments are still intent on handing over *your* rights  over to corporations, then there’s not much we can do.

Anonymous

Anonymous takes on New Zeland, as the island nation passes new harsh copyright laws

The latest country to do is New Zealand, having rushed through legislation without much debate (seems to be a trend these days in relation to copyright laws, from the rushed Digital Economy Act in the UK, to the secretive ACTA discussions) to please the copyright lobby, lobbies that mostly represent non New Zealand interests. The latest story is actually about Anonymous’ plans to attack NZ government websites, but the bigger story is about the new copyright laws and how unbalance they can be. For example, the laws make owners of connections responsible for copyright infringement, something the entertainment industry has been pushing for. You see, it’s hard, if not impossible, to go after the person that actually committed the “crime”, because you would actually needs things like evidence. It’s like if a car was stolen to rob a bank, it’s would be far too hard to actually catch the people that stole the car and robbed the bank, so the police can make it easy on themselves by arresting the owner of the car. Hyperbole aside, the real implication of these ill thought out changes means the end of public Wi-Fi networks in New Zealand. So no more free Wi-Fi at McDonalds unless the fast food joint wants to accept responsibility for pirated downloads. Innovation and competition, has given away to protectionism of an industry that is trying so hard to avoid innovation and competition.

This is just the latest trend in copyright laws that goes against everything a democratic and lawful society is supposed to stand for. The over-exaggeration of the piracy problem by copyright lobby is directly responsible for these over-exaggerated responses by clueless governments being led down the wrong path by the smell of lobbying cash. And I’m convinced the copyright problem, much like every other problem, cannot be addressed until the root causes can be identified, and this starts with real stats and figures on the cost piracy, not “estimates” of “potential” losses (which mostly assume the cost of piracy equals the number of pirated items times the full retail cost of said item). Once we have a real understanding of the scale of the problem, we might then decide that enforcement in all but the most extreme copyright cases might not be in the public interest at all, due to the financial cost of it all. But if there is a substantial problem related to piracy, then no matter how serious the problem is, one should not have to sacrifice the basic tenets of society just to make the problem go away – the ends do not justify the means, especially when the “ends” is not even certain. Innocent until *proven* guilty, with the copyright holders responsible for having to proof that copyright infringement has occurred, and also to proof the extent of actual monetary damage. And they should have to do it in a court, with full rights of appeal for the alleged offender. We’re often told that piracy is just like stealing a car, but the problem is that car thieves actually have more rights than a downloader when it comes to copyright laws of countries like the UK and France, and now New Zealand. With a car theft, first of all, there is conclusive proof of material loss or damage, and then the police have to proof, beyond a reasonable doubt, who actually stole the car, arrest them, and then a judge decides the verdict, with the offender given full rights to argue his or her case, and then to appeal if needed. With downloads, the “victim” is the judge, the jury, and in some cases, the executioner (or at least they organize the execution, by forcing ISPs to act), and all before actual damages have even been proved. The argument is that proofing all of this is too hard, too time consuming, but when is taking shortcuts when justice is concerned ever the right thing to do? Anyone who wants to subvert justice this way should be considered an enemy of the state, an enemy of the people, but it’s the opposite right now, and so it’s no wonder you’ve got movements like Anonymous taking action against what they, and many of us, perceive to be an attack on our freedoms.

High Definition

The week ending 2nd April proved to be a milestone of sorts for Blu-ray, except it turns out the week after was even more, um, “milestonie”. Blu-ray finally broke through the 24% market share record, and the week after, it broke through the 25% as well (I still need to post up the analysis for that week, when it’s up, it will be on this page).

Unfortunately, combined revenue, of both DVD and Blu-ray sales, is actually quite disappointing. This is mainly because DVD sales continue to fall, quite dramatically at times, and the increase in Blu-ray sales haven’t really been enough to even slightly offset losses. It’s no good having $20 million increases in Blu-ray sales, when DVD losses are $100 million or more. The economy probably has a lot to do with it, and perhaps it just shows people are buying a smaller number of better and more expensive products (eg. Blu-ray), but buying less overall. Perhaps they’re turning to piracy, since you can only buy what you can afford. Maybe they’ve turned to digital distribution, Netflix and the like, or cheaper rentals via Redbox. Or maybe they’ve just stopped watching. It’s not as if there’s a dearth of free, legal, entertainment these days – just the free apps on smartphones can occupy someone for ages.

Which is why, as reported by one of our new news contributors, the Harry Potter and the Deathly Hallows Part 1 Blu-ray and DVD situation is so frustrating and unhelpful in the current climate. Not only are there 5 editions of the same movie across the two formats, two of the editions are exclusive to two different stores. And while Warner Bros may have maximized their revenue potential by signing lucrative exclusivity deals, it’s the consumer that ends up having less choice in terms of where to purchase, and more confusion as to which version to buy. I’ve always respected WB for being pioneers in adopting new video formats, they were one of the very few to support VCD, and a major backer behind HD DVD before they decided to abandon the format, and they also abandoned region coding for Blu-ray. But they botched the Lord of the Rings theatrical release, want to make us sextuple dip the LOTR franchise, and will probably do something similar with the HP franchise as well. But it’s their right, and it’s our right to not get sucked in and do more research before parting with our cash, that is if we decide to part with it at all.

Gaming

And finally in gaming, the story that everyone is talking about this week has to be the downing of the PlayStation network, which appears to be still down as I write. Of course, everyone pointed the finger at Anonymous, but group has said that they didn’t do it, or at least it wasn’t an official “op”.

PSN Down

The PlayStation Network has been down for the last few days, Sony says "external intrusions" are responsible

And with Sony being their usual selves when it comes to being transparent, there’s not a lot of information about just what went wrong, and what is being done to fix the problem. Speculating blindly, I think this is probably more hacking than denial-of-service. It doesn’t look like a DDoS, the traditional attack method of Anyonmous, because first of all, those are quite easy to stop, certainly would not take two or more days, and it would also mean completely dis-connectivity, but there are reports that people’s queued downloads are still downloading fine. So it looks like hacking, probably a security exploit that someone took advantage of and managed to get deep into the PSN infrastructure. The subsequent fixes to ensure whatever exploit is patched is probably what’s taking so long, so it looks like quite a serious, structural problem.

Now, you can blame the hackers, but just like with the PS3 hack, nobody could have done a thing to it if the exploit was not there in the first place, and exploit and weakness present due to programming errors on Sony’s part. Same with the PSN. The hackers may have tore your house down, but they wouldn’t have been able to so if it wasn’t made of straw, if you know what I mean. So Sony are ultimately responsible, and that’s the way it should be. However, since PSN is mostly a free service, nobody can complain really. Only those that paid for the PSN Plus should demand some kind of compensation, as would Xbox Live Gold users if XBL Gold ever went down for such a long time.

Anyway, it’s the last thing Sony needs, having come last again in last month’s US console sales. I’m going to assume this because otherwise Sony would have touted the fact that they beat the Wii, which sold just above 290,000 units (down 47% compared to March 2010) according to Nintendo. Microsoft did release the sales figures, mainly because they’re not ashamed of having come last I suppose, and with 433,000 (up 28% compared to March 2010), the Xbox 360 was once again the best selling home based console for March 2011, in the US. Only Sony knows just how bad the PS3 results were, although they did say that the PlayStation platform overall sales rose “double digits” compared to a year ago. This could mean anything though, especially with the PSP price drop, and again, I point to Sony not making a big deal of outselling the poor performing Wii as evidence of the PS3’s poor performance in March. And if that’s the case, the the PS3 re-starts its recent trend of sales declines compared to the same month last year, having had a pause in February. And recent events won’t have helped PS3 sales in April, I bet, but we may never find out.

So that’s it for the week, and for this very much abridged version of the monthly NPD analysis. See you next week.

Game Consoles – February 2011 NPD Sales Figure Analysis

Saturday, March 12th, 2011

It’s that time of the month again, and NPD has “released” US video game sales figures for February 2011. And I did manage to get the 2010 year in review up, which you can read here. For those that are new to this, this analysis looks at US video games sales figures compiled by NPD.

The figures for US sales in February 2011 are below, ranked in order of number of sales (February 2010 figures also shown, including percentage change):

  • Xbox 360: 535,000 (Total: 26.3 million; February 2010: 422,000 – up 26.8%)
  • Wii: 454,000  (Total: 35 million; February 2010: 397,900 – up 14.1%)
  • PS3: 403,000 (Total: 16.1 million; February 2010: 360,100 – up 11.9%)
NPD February 2011 Game Console US Sales Figures

NPD February 2011 Game Console US Sales Figures

NPD Game Console Total US Sales Figures (as of February 2011)

NPD Game Console Total US Sales Figures (as of February 2011)

My prediction from last month was:

My brain tells me the hardware ordering will be the same, but my heart tells me there could be some surprises. A resurgence for the Wii? Xbox 360 suffering a sales slump after the holidays? PS3 sales up thanks to Killzone 3? Speaking of Killzone 3, it is one of *the* titles for February, while Bulletstorm seems to be selling well right now, along with Marvel vs Capcom 3. And the recent hits will be in the top 10 too.

My brain was right, it looks like. The hardware ordering remained the same, which meant that the Xbox 360 managed to outsell the Wii yet again, with the PS3 placing last again amongst the home consoles. The battle between Bulletstorm and Killzone 3 was eventually won by Bulletstorm, although considering the former was a multi-platform release, and the latter a platform exclusive, Killzone 3 did well. And as predicted Marvel vs Capcom 3 was a new entry into the top 10, and actually the best selling new release of the month (the best selling title was actually Black Ops again).

So, looking at the stats above, February seems to have been a great month for the industry. But upon closer inspection, this doesn’t really hold true. The reason is that February 2010 was a four week reporting period, while February 2011 was a 5 week reporting period, and the extra week was mainly responsible for the “year-on-year” growth you see. Doing a bit of simple match (multiply by 4/5), the actual growth rate of the Xbox 360 becomes 1.4%, and Wii and PS3 sales actually fell 8.7% and 10.5% respectively.

But even so, the real winner again is the Xbox 360, and whichever way you look at it, it managed to have sales growth in a period when the other consoles have only managed declines. Just this past week, Microsoft touted Kinect’s performance, which has been recognized by The Guinness Book of Records as the fastest selling consumer electronic device in history, even beating the likes of the iPhone and iPad. While I’m not saying that Kinect sales are whole responsible for the Xbox 360 performance (over 10 million Kinect units have now been shipped to retailers), but there is a relationship, even if it just the indirect buzz that keeps the news positive around the console. The next round of Kinect games should be in stores soon, with the big one being that Michael Jackson game, and so Microsoft will hope the sales momentum continues.

Not doing as well is Sony’s PlayStation Move accessory, at least in comparison to Kinect. Sony are usually the quickest out of the block when it comes to releasing positive sales news, and we haven’t really hard anything in terms of sales figures since late November, so I’m assuming that it is in fact not selling anywhere as well as Kinect. And with a raft of other negative news surrounding the PS3 (jailbreak, broken firmware, LG lawsuit …), it’s not helping the console, even though it’s had the better of exclusive releases lately. And so PS3 sales lag behind both the Wii and the Xbox 360, and in fact had the biggest year-on-year drop of all the consoles, which is worrying considering Sony blamed stock shortages for last year’s numbers, and so the decline may be even bigger.

Nintendo also blamed stock issues for poor sales figures a year ago. The decline in sales actually lessened this February though, so maybe last year’s stock issues weren’t too far off the mark, because we should normally be seeing a 30%+ drop in sales, not the 8.7% drop when the figures are adjusted for the 4/5 week reporting period difference (albeit adjusted in a very simplistic and inaccurate manner). What is becoming clearer is that the Xbox 360 has taken the Wii’s crown as the best selling console in recent months, and I think it will stay this way until some kind of price drop action occurs.

Onto software news now, as mentioned earlier, Call of Duty: Black Ops managed to keep the top spot, which is another way of saying that no new game were good enough to topple the three month old game. But perhaps Marvel vs. Capcom 3 came close, I don’t know. For the console exclusives, Just Dance 2 is still selling well, which probably explains why Microsoft is so keen to promote the dance game aspect of Kinect, almost at the expense of any other type of Kinect game. Killzone 3 was the other platform exclusive that also sold well, coming in at 8th. The Wii’s Mario Sports Mix was also a platform exclusive, coming in at 10th. Here’s the full software sales chart for February:

  1. Call of Duty: Black Ops (Activision Blizzard, Xbox 360, PS3, Wii, NDS, PC)
  2. Marvel vs. Capcom 3: Fate of Two Worlds (Capcom, Xbox 360, PS3)
  3. Just Dance 2 (Ubisoft, Wii)
  4. NBA 2K11 (Take-Two, Xbox 360, PS3, PS2, Wii, PSP, PC)
  5. Dead Space 2 (EA, Xbox 360, PS3, PC)
  6. Zumba Fitness: Join the Party (Majesco, Wii, Xbox 360, PS3)
  7. Bulletstorm (EA, Xbox 360, PS3, PC)
  8. Killzone 3 (Sony, PS3)
  9. Michael Jackson The Experience (Ubisoft, Wii, DS, PSP)
  10. Mario Sports Mix (Nintendo, Wii)

So, prediction time. Same hardware ordering I think, with the big new releases being Pokemon Black/White, Dragon Age 2 and Homefront. Shortest prediction ever?

See you next month.

Game Consoles – 2010 NPD Sales Figure Year In Review

Tuesday, February 22nd, 2011

As promised, this is the 2010 year in review for US video games sales, based on figures provided by NPD. Due to the NPD withholding many figures towards the end of 2010, this year in review will be pretty short, with a sole focus on the hardware sales figures.

The total sales figures as estimated by the NPD for 2010 are as follows, listed in the order of best selling console to worst:

  • Wii: 7,069,900
  • Xbox 360: 6,764,089
  • PS3: 4,333,500

The major even that occurred in 2010 include the release of the Xbox 360 “Slim”, some Wii price cuts, and the release of Sony’s Move and Microsoft Kinect motion gaming add-ons for their respective consoles. Kinect and Move may have had some effect on PS3 and Xbox 360 sales, they occurred too late in the year to really make a huge impact for either console. But by far, the even that had the most impact was the release of the slim version of the Xbox 360, with took the industry by surprise when it was announced at E3. A picture tells a thousand words, or at least a few hundred, and the following graphs best illustrate the effect of the Xbox 360 “Slim” on console sales:

NPD 2010 Hardware Sales - Pre Xbox 360 "Slim"

NPD 2010 Hardware Sales - Pre Xbox 360 "Slim"

NPD 2010 Hardware Sales - Post Xbox 360 "Slim"

NPD 2010 Hardware Sales - Post Xbox 360 "Slim"

As you can see, the “Slim” had a huge effect on Xbox 360 sales, and it affected both PS3 and Wii sales. Before the “slim”, the 30.74% of consoles sold were the Xbox 360 (42.42% for the Wii, 26.84% for the PS3). After the “slim”, it was 39.56% (37.66% for the Wii, 22.78% for the PS3). Which shows that the Xbox 360 gains came more from the decline in sales of the PS3, than the Wii, although that’s simplifying things too much since each console’s gain/decline could be entirely independent from the sales results of the other consoles.

But looking at a single year’s results is too much looking at it in a vacuum – without looking at the past years’ performances, we can’t really see the big picture. And the following graph tries to plot the trend in sales, and why the Wii is in trouble:

Console Sales: 2008 - 2010

Console Sales: 2008 - 2010

The Wii’s steady decline is quite alarming, and shows just how close the Xbox 360 came to outselling the Wii in 2010, and if the early 2011 results are any suggestion, the Xbox 360 is set to become the best selling console in the US in 2011, surpassing the Wii for the first time since the release of Nintendo’s console. PS3 sales mostly remained level from 2009 to 2010, the actual decline in sales is only 1,000 units. The exact percentage changes are as follows (positive indicates growth, negative indicates decline):

  • Xbox 360:
    • From 2008 to 2009: 0.75%
    • From 2009 to 2010: 41.78%
  • Wii:
    • From 2008 to 2009: -5.67%
    • From 2009 to 2010: -26.31%
  • PS3:
    • From 2008 to 2009: 22.3%
    • From 2009 to 2010: -0.02%

The sales bump thanks to the PS3 Slim in 2009, as you can see from the above figure, is only half as big as that gained by the Xbox 360’s “slim”, although the Xbox 360 “slim” had a couple of months more than the PS3 “slim”. But it’s clear that Wii’s decline actually accelerated in 2010.

So what can we conclude from these figures? Nothing that’s not already quite obvious, that the Wii isn’t doing to well, while the Xbox 360 was the real winner of 2010, with the PS3 sales remaining completely flat.

Game Consoles – January 2011 NPD Sales Figure Analysis

Saturday, February 19th, 2011

I know I promised the 2010 year in review post, weeks ago, but rest assured, it’s still coming. I had hoped I would get around to it before the January NPD figures came out, but it looks like I waited too long! In any case, let’s get the January 2011 NPD done before worrying about 2010. Once again, there were enough leaks to present us with enough data to get January’s NPD analysis up. For those that are new to this, this analysis looks at US video games sales figures compiled by NPD.

The figures for US sales in January 2011 are below, ranked in order of number of sales (January 2010 figures also shown, including percentage change):

  • Xbox 360: 381,000 (Total: 25.8 million; January 2010: 332,800 – up 14.4%)
  • Wii: 319,000  (Total: 34.5 million; January 2010: 465,800 – down 31.5%)
  • PS3: 267,000 (Total: 15.7 million; January 2010: 276,900 – down 3.6%)
NPD January 2011 Game Console US Sales Figures

NPD January 2011 Game Console US Sales Figures

NPD Game Console Total US Sales Figures (as of January 2011)

NPD Game Console Total US Sales Figures (as of January 2011)

My prediction from last month was:

I loathe to make a prediction for next month, but I think the Xbox 360 will probably gain back the number one spot, and a very familiar top 10 for software as well.

And gained it back it did. In fact, the Xbox 360 even outsold the DS this month, making it the best selling video games console of any kind. It was also the only console to receive a year-on-year sales increase. The software chart does have a few new entries though, and we’ll discuss this later on as per usual.

Obviously, Microsoft are very pleased with the sales result for the first month of 2011, and it bodes well for the console for the rest of the year. With a 14.5% year-on-year increase, it shows that the console is more than just “the one with the least number of lost sales”, and that the Xbox 360’s market share is actually growing. And this has to be largely thanks to Kinect, as there are simply no other explanations for it (the sales bump from the “Slim” should have dissipated by now, and there hasn’t been any recent price cuts either). Of course, Black Ops may be responsible for some of the sales, but Modern Warfare 2 would have been equally responsible for sales this time last year, and so it can be ruled out as a factor for the sales increase. And with strong software sales (combine revenue on the Xbox 360 makes it the top selling platform once again, in the US).

The Wii continues its 30%+ year-on-year decline, which is alarming because the sales decrease does not seem to have slowed compared to the same time last year (January 2010 was down 31% as well compared to January 2009). The rapid and steady decline should encourage Nintendo to consider bringing out the Wii 2 sooner than what they had planned before. It’s still doing relatively okay in terms of software sales, with Just Dance 2 doing enough to actually earn 2nd place in the combined-platforms top 10 (which is difficult to achieve for a single-platform release like Just Dance 2). But even this is slightly alarming, in that for dancing games, the Kinect will most likely offer the better experience in the future (the Michael Jackson Kinect Experience game should tell us whether this theory is true or not). The Wii is a Xbox 360/Kinect price cut away from being totally wiped out, in my opinion, as price is really the only reason why it continues to outsell at least the PS3.

Speaking of the PS3, the recent PS3 hacking issue could be a distraction Sony can do without, because once again, its flagship console came last place in the home console charts (not counting the PS2, which it appears, nobody is counting any more, certainly not the NPD). But on the software front, there are at least a couple of bright spots, Little Big Planet 2 and the console exclusive DC Universe Online.  But instead of bridging the gap between it and the Xbox 360, the gap is actually getting wider, although Sony is definitely doing better in worldwide sales numbers (but the Xbox 360 is showing signs of improvement there as well). It doesn’t exactly help that the PS3 is still the most expensive console around, and even though some of the extra price is justified due to the Blu-ray playback functionality, which has just recently been upgraded for Blu-ray 3D, the ever decreasing cost of standalone players means that it’s becoming harder and harder to justify the PS3’s price premium. At the very least, Sony should be looking for price parity between its console and the Xbox 360.

In software, the top 10 does have a few titles from last month, but there are also a couple of new entries, the most notable being Dead Space 2, Little Big Planet 2, Dance Central and DC Universe Online. Three of these titles were platform exclusive (for consoles anyway), with two of them belong to the PS3. Which is why Sony can’t be too unhappy with the results. The other platform exclusive was Dance Central, a Kinect title, and this is the first Kinect title I think to make it into the top 10 “all-platforms” chart, which is hard for a platform exclusive, and Dance Central is more than just a platform exclusive, since it also requires an optional add-on accessory (if 20% of Xbox 360 owners have Kinect, and the Xbox 360 accounts for 34% of the console market, then it means only 7% of gamers could actually play Dance Central, and that’s not even including PC and portable console gamers). The leaks have also resulted in some actual numbers for software sales, with Black Ops selling 750,000 copies, Dead Space 2 selling 441,000, and Zumba Fitness selling “over 300,000″ units. Anyway, here’s the full software sales chart for January:

  1. Call of Duty: Black Ops (Activision Blizzard, Xbox 360, PS3, Wii, PC, DS)
  2. Just Dance 2 (Ubisoft, Wii)
  3. Dead Space 2 (EA, Xbox 360, PS3, PC)
  4. Little Big Planet 2 (Sony, PS3)
  5. Zumba Fitness: Join the Party (Majesco, Wii, Xbox 360, PS3)
  6. NBA 2K11 (Take-Two Interactive, Xbox 360, PS3, Wii, PS2, PSP,PC)
  7. Assassin’s Creed: Brotherhood (Ubisoft, Xbox 360, PS3)
  8. Dance Central (MTV, Xbox 360)
  9. Michael Jackson: The Experience (Ubisoft, Wii, DS, PSP)
  10. DC Universe Online: The Next Legend Is You (Sony, PS3, PC)

So, prediction time. My brain tells me the hardware ordering will be the same, but my heart tells me there could be some surprises. A resurgence for the Wii? Xbox 360 suffering a sales slump after the holidays? PS3 sales up thanks to Killzone 3? Speaking of Killzone 3, it is one of *the* titles for February, while Bulletstorm seems to be selling well right now, along with Marvel vs Capcom 3. And the recent hits will be in the top 10 too.

As for the 2010 review, I will aim to get it up during the week, but again, it’s a busy week for me so I can’t guarantee anything. Actually, I’ve already got all the graphs done and the conclusion is already pretty clear, so it may just be a very short analysis since there’s not a lot of data to play with, especially during the last few months of 2010.

See you soon.

Game Consoles – December 2010 NPD Sales Figure Analysis

Saturday, January 15th, 2011

After an Oceans 11 style heist, a global computer hacking effort, blackmailing and some downright shameless begging, and I am able to bring you this month’s NDP US video games sales stats. Either that, or it was leaked in the same way it’s been leaked in the last few month. December is the busiest month of the year in terms of video game sales, and all eyes on whether the Xbox 360 (and Kinect) can triumph over the Wii, or will the PS3 stage a comeback of epic proportions. Read on to find out! All the figures are collected and calculated by NPD.

The figures for US sales in December 2010 are below, ranked in order of number of sales (December 2009 figures also shown, including percentage change):

  • Wii: 2,360,000  (Total: 34.2 million; December 2009: 3,810,000 – down 38%)
  • Xbox 360: 1,860,000 (Total: 25.4 million; December 2009: 1,310,000 – up 42%)
  • PS3: 1,210,000 (Total: 15.5 million; December 2009: 1,360,000 – down 11%)
NPD December 2010 Game Console US Sales Figures

NPD December 2010 Game Console US Sales Figures

NPD Game Console Total US Sales Figures (as of December 2010)

NPD Game Console Total US Sales Figures (as of December 2010)

My prediction from last month was:

I’m going to go with the same hardware ordering as this month, although the shortage of Xbox 360 and Kinect stock could affect sales somewhat, with the more plentiful Wii taking advantage. Software wise, a lot of the same titles from the above list will be there, and it will be joined by Epic Mickey, possibly a Kinect title or two (Kinect Sport being the most likely candidate). GT5 will have risen in the rankings too thanks to it having a bit more time to sell more copies.

Well, if you believe Microsoft’s statement, then yes, the Xbox 360 stock shortage did affect US video game sales, and this allowed the Wii to come first in home console sales for the first time since May. The software predictions are more a mixed bag, or rather, I think  I only managed to get the Epic Mickey thing right (GT5 didn’t even make the top 10).

First of all, the Wii’s win this month seems to indicate that there’s still life left in the old motion controlling dog yet. While December was the best month for the Wii since, well, last December, but as you can see above, sales are actually down 38% compared to the year before. This seems in-line with the general percentage decline for Wii sales over the year, but it’s not as bad as it seems because last December was simply an amazing month for the Wii, far above expectations actually. In fact, the Wii in December 2009 was up an amazing 77% compared to December 2008 (which itself was up 59% from 2007), that’s far above normal. And so Wii sales actually grew compared to 2008, not by much, but it’s not bad for a “dead” console as critics (me included) have called it. It just goes to show that the Wii really is still the king when it comes to the holidays.

The Xbox 360’s streak as the top selling home based console ended in December. Microsoft was quick to blame stock shortages, and there definitely were stock related issues with the Kinect accessory. But is Microsoft really saying that, had stock been plentiful, it would have sold at least 500,000 more Xbox 360’s (to only just match the Wii numbers), basically that half a million people that wanted to buy Xbox 360’s couldn’t do so because all the stores had run out? That seems a bit far-fetched to me. In any case though, the Kinect accessory was a top seller, with more than 5 million sold, and 8 million shipped to retailer since its release in November, and I can see it driving console sales over the next few month. But in any case, the 1.86 million Xbox 360’s sold in December represents the best ever month for the console, and it was the only console to record a year-on-year growth (of 42%, which is quite impressive).

The PS3 again was unable to outsell the same month last year, coming in with a 11 percent decline compared to December 2009. It is kind of disappointing in that Move clearly did not help to sell more console, and that while last year’s better sales results were somewhat due to the introduction of the Slim, the price cut, and the higher price of Blu-ray standalones back then (which made the PS3 a good value choice for those also seeking a Blu-ray player – not so this year, considering you can now pick up a brand name player for peanuts), Sony should still have recorded some growth, or at least no decline, this year. Sony was quick to point out that they’ve had a great year with PS3 software sales, up 32% compared to last year, but they were in last place (of the home consoles) last year, and so they had the most to gain from increasing console numbers this year. In fact, from January to October’s estimated figures, the PS3 managed to overtake the Wii in terms of software sales revenue, up to second place, but it was still way behind the Xbox 360 in terms of revenue. In fact, even when you add in PS2 and PSP revenue, the PlayStation brand was still behind that of the Xbox 360, back in October. and while things could change between October and December, if anything, it should help the Xbox 360 (thanks to Black Ops) and the Wii (thanks to Just Dance 2, Donkey Kong, Epic Mickey, and Michael Jackson: The Experience). So in fact, the PS3 could still finish the year in last place in terms of software revenue.

And with that, we move onto software, and as expected, Black Ops retained the top spot for best selling game on all platforms combined (a Call of Duty game top of the charts at Christmas, what a non surprise!). To show that PC gaming is still alive, World of Warcraft: Cataclysm managed 3rd spot, despite selling only on one platform. And while the NPD no longer gives out individual platform sales, from the platform exclusives, we can see that Just Dance did fantastically on the Wii, and so did Donkey Kong Country Returns, Disney Epic Mickey and Michael Jackson: The Experience (while not a platform exclusive, this title wasn’t available for the Xbox 360 nor the PS3). So it’s been a fantastic month for Wii, but I just can’t help but feel that the type of titles selling could eventually point to a Kinect victory (and may also help the Move). Ubisoft’s dominance (Just Dance 2, Michael Jackson: The Experience) here, and Ubisoft’s commitment to Kinect (Ubisoft are the top sellers for third party Kinect games), does suggest a shifting momentum may occur. If Ubisoft doesn’t botch up the Kinect version of the Michael Jackson game, then it could be the game to really make Kinect take off. Anyway, here’s the full software sales chart for December:

  1. Call of Duty: Black Ops (Activision Blizzard, Xbox 360, PS3, Wii, PC, DS)
  2. Just Dance 2 (Ubisoft, Wii)
  3. World of Warcraft: Cataclysm (Activision Blizzard, PC)
  4. Assassin’s Creed: Brotherhood (Ubisoft, Xbox 360, PS3)
  5. Donkey Kong Country Returns (Nintendo, Wii)
  6. Disney Epic Mickey (Disney Interactive Studios, Wii)
  7. Madden NFL 11 (Electronic Arts, Xbox 360, PS3, Wii, PS2, PSP)
  8. Michael Jackson: The Experience (Ubisoft, Wii, DS, PSP)
  9. NBA 2K11 (Take-Two Interactive, Xbox 360, PS3, Wii, PS2, PSP,PC)
  10. Need for Speed: Hot Pursuit (Electronic Arts, PS3, 360, Wii, PC)

I loathe to make a prediction for next month, but I think the Xbox 360 will probably gain back the number one spot, and a very familiar top 10 for software as well.

And I guess with the December numbers available, I should do some kind of year-in-review post, but with the lack of full NPD stats, it’s hard to do a full analysis, so if I do a year-in-review next week, it will probably be pretty short.

Until then …