Checking out the contest's official rules and regulations is likely to induce gamers to do their own big gulp. In the list of prizes and their values, the site shows the Wii as having an ARV (approximate retail value) of $299.99, or CA$399.99.
"November 1, 2006 through January 31, 2007 the following Instant Prizes will be available to be won: (711) Nintendo Wii, ARV: $299.99 USD ($399.99 CDN) each..."
Nintendo hasn't yet released an official price for the system, but it has gone on record as saying the system would sell for less than $250.
More...Credit: Game Spot
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