The XBOX 360 will receive a price cut for European customers as much as 28% bringing the cheapest Arcade version to 200 euros ($307) and the high-end Elite to 370 euros ($568).
This was the second price cut for the Xbox in Europe in less than a year. Last August, Microsoft shaved 7 percent off the euro price of its low-end model and 13 percent off the main Premium model.
"The tide is kind of turning against the Xbox 360, so Microsoft has to be as aggressive as possible..."
Will the US market follow the lead by Europeans?