Game Consoles – October 2007 NPD Sales Figure Analysis

It’s that time of the month again, and NPD figures have been released (almost didn’t happen this month). As explained in last month’s analysis, NPD is a marketing research firm that releases games console sale data every month.

The figures for US sales in October has just been released, and here they are ranked in order of number of sales:

  • Wii: 519,000 (Total: 5 million)
  • DS: 458,000 (Total: 13.6 million)
  • Xbox 360: 366,000 (Total: 7.1 million)
  • PSP: 286,000 (Total: 8.8 million)
  • PS2: 184,000 (Total: 39.4 million)
  • PS3: 121,000 (Total: 1.9 million)
  • NPD October 2007 Game Console US Sales Figures

     NPD Game Console Total US Sales Figures (as of October 2007)

    The Wii strikes back this month after last month’s slightly higher than normal Xbox 360 figures due to the release of Halo 3. This means that Nintendo is dominating both the next-gen (are we still calling it that, or is it “current-gen” now?) console and hand-held console market. The PS3 is still struggling, although November’s figures should improve quite a bit due to the 40 GB PS3. PSP sales hold steady, while PS2 sales showed a slight drop.

    The next-gen market is still being dominated by the Wii and the 360, with the PS3 unable to make any sort of significant dent into the market place. The Wii held 51.6% of the market, while the Xbox 360 slipped to 36.4% after the high from Halo 3 subsided, with the PS3 improving slightly to 12%. For total next-gen console sales, the Xbox 360 still holds a commanding 50.7% of the market, with the Wii quickly catching up at 35.7% and the PS3 steady at 13.6%. Note that these figures are highly rounded, +/- 0.5% variation to the actual figures may be present.

    The portable market saw Nintendo retain the lead, and the most popular portable game of the week was Zelda: Phantom Hourglass.

    Next month will be very interesting indeed with the new cheap 40 GB PS3 coming into play. Early figures suggest that sales have doubled for the PS3, but probably not enough to push it past the Xbox 360 – a strong 360 games line up including Mass Effect might blunt some of the gains made by Sony, and Microsoft has its own discounts coming into effect.

    See you next month.


    4 Responses to “Game Consoles – October 2007 NPD Sales Figure Analysis”

    1. Game Consoles - November 2007 NPD Sales Figure Analysis « Blog Archive « DVDGuy’s Blog @ Digital Digest Says:

      […] sales will bode well for next year’s software sales. You can read last month’s analysis here. The figures are from NPD, a marketing research firm that releases games console sale data every […]

    2. Weekly News Roundup (16 November 2008) « Blog Archive « DVDGuy’s Blog @ Digital Digest Says:

      […] out of the 3 consoles, but our NPD analysis started around this time last year and I have the full analysis right here for October 2007. So yes, the PS3 increased 57% in sales compared to the same month last year, but PS3 sales were […]

    3. Game Consoles - October 2008 NPD Sales Figure Analysis « Blog Archive « DVDGuy’s Blog @ Digital Digest Says:

      […] feature on this blog, and so we actually have the sales data from exactly a year ago to compare right here. The two monthly charts from a year apart actually looks very similar, with the PS3 doing better […]

    4. seema Says:


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