News Section Logo NEWS - Return to news section


Netflix More Popular than Prime Instant Video Even for Amazon Prime Subscribers

Posted by: , 13:21 AEST, Sat April 11, 2015

Permanent Link     Add Comments
submit to reddit
Even Amazon Prime subscribers prefer Netflix over Amazon's own Prime Instant streaming
News story feature image
Image/Photo Credit: Amazon

Amazingly, users that have signed up to Amazon Prime are using Netflix more than Amazon's own Prime Instant Video service, a new survey has found.

An Amazon Prime subscription entitles subscribers to free two-day shipping, but also allows them to access the Prime Instant streaming service, Amazon's answer to Netflix.

But strangely, these subscribers are forking out extra money and spending more time watching Netflix, than Amazon's own service.

63% of the 5,000 Amazon Prime subscribers surveyed said they used Netflix in the previous month, compared to only 59% who say they used Prime Instant Video.

The company that did the polling, Strategy Analytics, says that most people in the U.S. are signing up to Amazon Prime for the free shipping - the inclusion of streaming video, for most of them, is not important. For new customers, the low interest in signing up to Amazon Prime, compared to Netflix, can also be down to pricing, even though Amazon Prime is $19 cheaper than Netflix.

The problem, Strategy Analytics says, is that Amazon Prime subscriptions are annual subscriptions, compared to the month-by-month payment plan for Netflix. And while many view Netflix to be better value (thanks largely in part to original programming), even if it's not cheaper, Strategy Analytics says that Amazon's annual contracts are turning users away.

"Amazon is needlessly 'losing' users to Netflix when, in fact, it should be eating into their user base," said Leika Kawasaki, a digital media analyst with Strategy Analytics. "Amazon Prime offers subscribers multiple benefits, there are more Amazon-capable devices and the subscription is slightly cheaper. Yes, Prime Instant Video has been lagging behind Netflix in original programming, but it’s been making significant moves to address this recently."


Related News:

News Icon HBO Now: $15 Standalone Streaming Product Launches in April, Comcast Blocks HBO Go

posted by: Sean F, 21:51 AEDT, Fri March 13, 2015

News Icon 4 in 10 US Households Are Streaming Subscribers

posted by: Sean F, 17:49 AEDT, Sun March 15, 2015

News Icon NPD: 40% of Homes To Have Streaming Media Player By 2017

posted by: Sean F, 16:16 AEDT, Sat January 31, 2015

News Icon Murdoch Urges Old Media to Team up to 'Fight' Netflix, Amazon Dominance

posted by: Sean F, 21:34 AEDT, Fri October 31, 2014

News Icon HBO to Offer $15 per Month Standalone Streaming Product

posted by: Sean F, 15:54 AEDT, Sun October 19, 2014