News Section Logo NEWS - Return to news section


80% of Users With Connected Blu-ray Players Are Streaming Content, NPD

Posted by: , 13:17 AEST, Thu June 21, 2012

Permanent Link     Add Comments
submit to reddit
8 out of 10 people that have chosen to connect their Blu-ray players to the Internet are using it to stream or download video content online
News story feature image

New data from research group NPD has revealed that an absolute majority of all Blu-ray users with Internet connected players are using their players to streaming Internet content.

Blu-ray players became the perfect trojan horse for Internet video streaming, thanks to the built-in Net connectivity in most players, and the ability to install apps. This has allowed Netflix, Hulu and other streaming video-on-demand services to establish a foothold in people's homes, without having to rollout their own set-top boxes.

Just how many homes are actually using the "smart" functions on their Blu-ray players, and other connected devices, is not something easy to find out. But data from last year showed a dramatic jump in the bandwidth usage of services like Netflix, and so, along with game consoles, connected Blu-ray players seems to be amongst the most popular ways to access video content online.

And the NPD's latest data not only confirms this. 80% of those surveyed who have a Net connected Blu-ray player say they've used it for streaming content - this compares to 69% of connected TV users, and 64% of connected game console users. While this does not prove that most people are getting their online fix from Blu-ray players - gamers are more likely to have their consoles connected online than your average Blu-ray user - it does seem to indicate a rather dramatic shift towards online content.

Online viewing on tablets and smartphones still lag somewhat behind, with only 15% of users actually using services like Netflix and Hulu, but this number is growing, says the NPD.

And there are also signs of the on-going "mainstreaming" of online viewing. "Once primarily the domain of tech-savvy young male early adopters, downloading entertainment content to tablets, TVs and game consoles is now much more common among regular American moms, dads - and their kids, too," explained Russ Crupnick, SVP of industry analysis for The NPD Group.

And it's not just video. 1 in 3 smartphone and connected TV users now stream music or listen to Internet radio stations.


Related News:

News Icon Is Streaming Killing Blu-ray?

posted by: Sean F, 15:38 AEDT, Sat March 31, 2012

News Icon Roku CEO: Blu-ray Players Obsolete In Four Years

posted by: Sean F, 22:41 AEST, Sat June 16, 2012

News Icon MPAA Piracy Stats Pulled Apart - Every Pirate Would Buy 100 DVDs

posted by: Sean F, 14:32 AEST, Thu September 8, 2011

News Icon 20% Are Watching Web Content On Their TVs, Survey Finds

posted by: Anne N, 14:01 AEDT, Wed October 19, 2011

News Icon Australian Piracy Survey: 10% Have Stopped, Most Do It Due To Lack of Legal Options

posted by: Sean F, 21:31 AEST, Tue June 5, 2012