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The sales of LCD TVs are expected to rise considerably due to the important sporting events coming, such as the Super Bowl, Olympics, and World Cup.

TV and furniture companies run special promotions during the period leading up to the Super Bowl to position their products as big game must-have.

Best Buy and other retailers target Super Bowl shoppers with specials such as no interest for 2 to 3 years on certain TVs and guaranteed delivery in time for the game.