Last year, Kodak brought on Lady Gaga as a creative director. And now, it's Intel's turn to turn to a celebrity for an injection of creativity. Black Eyed Peas' will.i.am has been appointed as a director of creative innovations at chip giant Intel in a press conference today.
“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” will.i.am, aka William James Adams, Jr., told reporters at Intel's press event.
Critics will call this nothing more than a PR move, but surprisingly, this isn't will.i.am's first foray into the world of technology - he helped to launch a new robotics game called "Logo Motion" earlier this month.
So now not only would we be able to enjoy will.i.am's hits, we can also ask him about advice on which of Intel's new Sandy Bridge CPUs has the best performance to value ratio. Sort of.
Do you think this is just a PR stunt, or do you think that the collaboration between Intel and will.i.am will lead to some new interesting products from Intel? Post your opinion in the comments section below.