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Game Consoles – February 2012 NPD Sales Figure Analysis

Tuesday, March 13th, 2012

The monthly NPD video game sales analysis makes a return this month, after last month’s absence. Today, we look at the US video game sales stats for February 2012, based on figures compiled and “released” by NPD. With January’s rather poor showing, all eyes were on the February results, to see if January was just an aberration, or the start of a new downwards trend. Last February was a great month for game sales, with hardware unit sales up for all consoles compared to a year before – but given the bad January results, nobody is expecting the same this time round.

As NPD no longer releases full hardware sales figures, this feature is reliant on the game companies, namely Microsoft, Nintendo and Sony, to release their set of figures and based on “statement math” (that is, arithmetically calculate missing figures based on statements made). For February 2012, these are the statements made by the gaming companies:

Nintendo revealed that 228,000 Wiis were sold in February (via PR email)
Microsoft revealed 426,000 Xbox 360 units were sold, with 42% of the home based console market share (source)
Sony did not reveal any figures for the PS3

A little bit of “statement maths” tells us that 360,000 PS3s were sold, a good enough result for Sony that I thought they might have wanted to publicize a bit more.

And so the figures for US sales in February 2012 are below, ranked in order of number of sales (February 2011 figures also shown, including percentage change):

Xbox 360: 426,000 (Total: 33.3 million; February 2011: 535,000 – down 20.4%)
PS3: 360,000 (Total: 20.3 million; February 2011: 403,000 – down 10.76%)
Wii: 228,000 (Total: 39.1 million; February 2011: 454,000 – down 49.8%)

NPD February 2012 Game Console US Sales Figures

NPD Game Console Total US Sales Figures (as of February 2012)

There was no prediction last month, as there wasn’t a full analysis.

While sales of all the consoles were up compared to the dismal January, all consoles continue to sell much less than the same time last year, but for different reasons.

For the Xbox 360, still relatively comfortable as the best selling console of the month, the decline has a lot to do with the dissipating hype over Kinect, and the novelty of the new Xbox 360 form factor, which was still in play last year. With Kinect Star Wars not coming until April (and even then, it doesn’t look as if it will make a huge impact, sales wise), the Kinect unlikely to lift Xbox 360 sales beyond helping it stay ahead of the PS3.

For Sony, the PS3 had the smallest year-on-year decline of the home based consoles, and comprehensively beat the Wii by just over 130,000 units, both facts that I had assumed Sony would have wanted to promote, but they remained oddly silent on PS3 figures, only commenting on the PS Vita, which managed to sell 225,000 units. With nothing really hyping up PS3 sales this time last year, the 10% or so decline might be the one that best show the industry’s overall decline. Whether this is due to market saturation, the end of a generation cycle, economic conditions, it’s all hard to say.

But it’s definitely the end of a cycle for Nintendo’s Wii, and the Wii U can’t come soon en0ugh for the company. A near 50% decline year-on-year is a bad result no matter how you look at it, and in terms of hardware, and innovation, the Wii now looks like a very dated piece of tech. With no multimedia and very little online functions to prop up the console’s usefulness, as is the case with the Xbox 360 and PS3, the Wii was always more prone to the “gathering dust in the closet” effect.

Software wise, it was another slow month as the lack of any A-list releases probably also hurt hardware sales. Final Fantasy XIII-2 was the top selling new release, despite technically being released in January (but counted in the February reporting period). Modern Warfare 3 remained the top seller for the month. The only platform exclusive to make the top 10 below was Sony’s update of Twisted Metal, coming in at 9th. Here’s the full software sales chart for February (new releases for February 2012 in bold):

Call of Duty: Modern Warfare 3 (Activision, Xbox 360, PS3, Wii, PC)
Final Fantasy XIII-2 (Square Enix, Xbox 360, PS3)
UFC Undisputed 3 (THQ, Xbox 360, PS3)
Kingdoms of Amalur: Reckoning (EA, Xbox 360, PS3, PC)
Just Dance 3 (Ubisoft, Wii, Xbox 360)
NBA 2K12 (Take-Two Interactive, Xbox 360, PS3, PS2, PSP, Wii, PC)
Soul Calibur V (Namco, Xbox 360, PS3)
Elder Scrolls V: Skyrim (Bethesda, Xbox 360, PS3, PC)
Twisted Metal 2012 (Sony, PS3)
Battlefield 3 (EA, Xbox 360, PS3, PC)

Time to make a prediction. March is traditionally a slightly slower month than February, so while the year-on-year downward trend may continue, there is the release of an A-list title in Mass Effect 3. The hardware sales order should remain the same.

See you next month.

Posted in Nintendo Wii, Wii U, Switch, NPD Analysis, PS3, PS4, Xbox 360, Xbox One | Comments Off on Game Consoles – February 2012 NPD Sales Figure Analysis

Weekly News Roundup (11 March 2012)

Sunday, March 11th, 2012

Welcome to another edition of the WNR. I hope you’ve had a good week. Me? I’ve been busy with a secret project for Digital Digest, something I hope I can unveil in a week or two. Well, it’s not really a secret, but it’s not ready for public consumption just yet. It will be a relatively small change on the scale of things, but hopefully one that will make navigating the website a little bit easier.

As such, I haven’t really been playing much Skyrim this week. I might also be playing the game the wrong way, because I now have quite a backlog of major and minor quests that’s going to be a pain to clear (and I keep on picking up new ones). Sometimes having too much to do in a game can be a frustrating experience too.

It's better, but what I want to know is what are the new things I'm able to do with the new hardware, that I couldn't do on the iPad 2

I suppose I should also mention the iPad 3, oops, I mean the “new iPad”. It seems I’m not the only one that’s under-whelmed by Apple’s new tablet offering (and not the only one to cringe at the “resolutionary” pun either). There’s really nothing wrong at all with the new iPad – it’s faster, it’s a little bit heavier than the iPad 2 but does not affect usability, the screen is a beauty and the price is right too. So why am I under-whelmed? For me, it’s the lack of “the new things you can do with it” that’s under-whelming – a sharper screen is better, but how does that translate into a new way to use the iPad?

Apple’s strength has always been in selling what you can do with its hardware, rather than the hardware itself (which traditionally hasn’t been state-of-the-art – see Mac vs PC debate). For example, Apple didn’t sell the fact that the iPad 2 had a front facing camera, it sold the concept of FaceTime. The iPod also wasn’t the first digital music player, but Apple sold it, alone with iTunes, as a new way to buy music. I won’t even need to mention what the iPhone meant, but even the incremental 4S upgrade introduced Siri, a new way to use your smart device that unexpected failed to make the transition to the new iPad (not yet, anyway). Imagine if Apple had launched the iPhone 4S without Siri – that, to me, is what the new iPad feels like.

With that said though, the new iPad still looks like a no brainer for people who want an easy to use tablet, so it will sell in droves regardless. But I just think Apple could have marketed it a bit better, to at least give us a glimpse of what the faster processor, better screen is capable of, that makes the iPad 2 obsolete. But maybe that’s not the strategy this time, as perhaps the major change this time is the introduction of a new budget iPad model – the old iPad 2. Good enough for most people, and at $399, it will offer serious competition to budget Android tablets.

Anyway, let’s get started on the news roundup.

The impact of the Megaupload seizure continues to reverberate this week, as the MPAA now wants to use the seizure as proof of guilt in its own court case.

Back when the Mega-seizure happened, I mentioned the MPAA’s civil lawsuit against Hotfile, and how Hotfile and Megaupload’s business models were very similar. I suggested that if no criminal case had been brought up against Hotfile, and that the matter was largely proceeding on civil grounds, then what makes Megaupload so different that the FBI needs to get involved. This week though, the MPAA made the same argument, but the one on the other side of the coin, that because Hotfile and Megaupload were so similar, Hotfile is just as guilty, and so the court should hand down a summary judgement on the matter. The MPAA is using the fact that because a court has granted federal prosecutors the right to take such drastic actions against Megaupload, that there is already enough evidence to suggest that their business model would not stand up to scrutiny in a court of law. There’s is some merit to the argument, but the government has yet to prove its case against Megaupload in a court of law, no matter how convincing their (one sided, it has to be said) arguments have been so far.

The curious thing is that if the MPAA is granted a summary judgement against Hotfile, then this decision could be used in the Megaupload trial as some sort of precedent, even though the summary judgement may have only occurred due to the Megaupload case. It’s a kind of circular logic that could very well have been orchestrated by the MPAA (since the MPAA are one of the key instigators of the Megaupload takedown), to kill two birds with one stone.

The scale of the Mega-takedown has also had consequences for other governments and law enforcement agencies not wanting to look weak on copyright (I’m sure the likes of the RIAA and MPAA have been pressuring them to match the efforts shown by the US government). The Swedish government has no doubt been under a lot of pressure to take action against “Swedish” website The Pirate Bay, particular now that the website has switched to using a Swedish .se domain name. What the Swedish government wasn’t aware of was that investigative notes were being leaked to the operators of The Pirate Bay. And from those leaks, it appears a new series of raids and arrests might be occurring soon. Having already been raided once, which took the website down for a whole three days, the new Pirate Bay seems to be designed to be much more resilient, much harder to take down (and easier to get back up again). The cat and mouse games between the authorities and TPB has only managed to create a stronger mouse – the cat simply hasn’t been able to keep up.

French "three-strikes" has been working for two years now, but where's the evidence it's actually "saving" the music and movie industry?

Staying in Europe, last week, the UK High Court handed down a ruling that paves the way for ISPs to block access to The Pirate Bay. This week, another ruling against ISPs paves the way for the UK’s own version of “three-strikes” to go ahead, as the Court of Appeal upheld the legality of such a system. Not that there’s any evidence to suggest that graduated response, the technical term for “three-strikes”, actually works. I recently read that the French version of three-strikes, nicknamed Hadopi (after the government agency responsible for it) is costing as much as $90 million per year to run. Whereas the only evidence of the program’s success so far, that has been presented by rights holder, is a measly 5% increase in revenue for iTunes over a 2 year period. Considering that iTunes sales worldwide (and with most countries not having a three-strikes regime) went up 36% year-on-year based on Q3 2011 results, the measly 5%, over a 2 year period, seems quite insignificant, and might even point to the opposite conclusion if we’re being cavalier with our statistical analysis. To me, graduated response simply isn’t worth it from a financial point of view, and it’s definitely not worth it when you factor in loss of privacy and other rights.

Losses due to piracy has always been a debatable subject. Whether someone who pirated software ever intended to buy the same thing is almost impossible to predict, as it’s really hard to know what people are wiling and unwilling to pay for. Take Warner Bros. latest idea, their “Disc to Digital” program. The program asks DVD owners to drive to a retail store, hand their original disc to a clerk, who runs the disc through a special machine that eventually produces a purely digital version of the disc, for use on iPads and whatnot (complete with DRM, of course). WB thinks people are willing to not only go to the trouble of doing this, as opposed to simply ripping it at home, but that they’re also willing to pay for the same movie twice. And so if people are not doing it WB’s way, and they’re not making this extra profit, then WB will simply count this as “lost” revenue, and blame it all on home DVD ripping.

Public Knowledge - "Legal DVD Ripping" alternative

Warner Bros. "Disc to Digital" program vs traditional DVD ripping, compared

If you think WB’s legal DVD ripping solution is convoluted, then you’re not alone, because public interest group Public Knowledge also think it’s ridiculous to suggest that consumers would embrace this “alternative”. PK is currently petitioning the US Copyright Office to legalize DVD ripping, and one of the arguments put forward by movie studios, against the idea, is that legal alternatives exist – WB’s “Disc to Digital” being one of the examples referenced by the MPAA. There’s obviously a demand for DVD ripping, even the movie industry accepts this is the case, as otherwise, they wouldn’t be offering their own solution to the problem. But if this is the industry’s idea of adapting to consumer demand, then it really just highlights again how out of touch they have become, and how we really shouldn’t trust their idea of “lost revenue”.

And finally in copyright, a story about our good friends Righthaven, and possible one of the last ever stories on the infamous copyright firm. This week, a judge granted the request to auction off most of Righthaven’s existing copyrights, including the very rights they obtained for sue-for-settlement purposes. Without having any rights to the content they’re pursuing bloggers and non-profits for copying, it really puts an end to all of their pending lawsuits (and appeals), and this, more than anything, is a mortal blow for the firm. Unless Righthaven can manage a revival of Lazarushian proportions, I suspect the next story I write on the firm will be its obituary.

In gaming news, the NPD stats for February 2012 are out, and it looks like I *will* be able to write an analysis for it thanks to there being enough data.

The Xbox 360 won the month again, although both the PS3 and Wii recovered from the January lows. All are down compared to the same month last year though. The lack of any really good releases, and the fact that we may be getting towards the end of the current generation’s sales cycle (or at least well past the midway point), suggests that sales won’t be picking up until the next-gen comes out.

Speaking of next-gen, the latest rumour says the Xbox 720 or whatever may in fact be disc-less. So definitely no Blu-ray playback if that’s the case, although I think physical media are still very much needed to distribute multi Gigabyte games to millions of gamers given the current state of high speed (ie. 40Mbps or faster) broadband saturation. The same argument exists for HD movies, which is why Blu-ray discs will still be around for a while yet.

I think that covers everything for this week, so have a nice one and see you in seven.

Posted in Copyright, Electronics, News Roundup, Nintendo Wii, Wii U, Switch, PS3, PS4, Xbox 360, Xbox One | Comments Off on Weekly News Roundup (11 March 2012)

Weekly News Roundup (19 February 2012)

Sunday, February 19th, 2012

Welcome to the latest edition of the WNR. It’s a shame that the leap day doesn’t fall on a Sunday this year, as it would make an awesome collector’s edition of the WNR – as such, it’s on possibly the most boring day of the week: Wednesday.

I know I promised the NPD analysis last week, but it turns out there just wasn’t enough data to compile one, thanks to both Nintendo and Sony keeping mum on hardware figures (no doubt because they have crap numbers). Only Microsoft released figures for its Xbox 360 console (the least worst of the bunch). So it seems January 2012’s NPD analysis will have to be replaced with a much shortened version, which you’ll find in the “Gaming” section below.

In terms of news, there were only a couple of interesting ones, and a few late breaking ones that I will cover briefly in this edition, but in more detail in the next. So don’t be surprised at the brevity of this WNR (and it totally didn’t have anything to do with the fact that I’ve now put in 50+ hours in Skyrim).

The likes of the MPAA and RIAA have compared web piracy to a lot of things, but I’ve always wondered why they haven’t compared it to some kind of infectious disease, as I think The Piracy Pandemic^® has a certain ring to it.

It’s a great comparison not just because the content holder set their hyperbole engine into overdrive by comparing web piracy to something deadly and scary, but also on two other major points. One, just like an infectious disease, piracy spreads quickly, and it does so in poorer countries with greater virulence. And also just like viruses, piracy adapts to any measures you employ to try and stop it, whether it’s a technical measure, or a legal one. The more you try to fight it, the more likely it will mutate into something that’s more resistant.

The latter of these two points was demonstrated, twice, this week. Decentralisation has been a continuing trend in piracy (Megaupload and sites of similar ilk are actually quite a throwback to the early days of piracy, where everything was hosted on centralised HTTP websites), but despite decentralisation being the major driving force behind the creation of BitTorrent, two major centralised components still hold it back from truly being decentralised. The inherent weakness in BitTorrent file sharing is the existence, and the necessity, for centralised trackers and a centralised “indexer” website that catalogues the available downloads, like The Pirate Bay. This website would also host .torrent files, and while these files are small by any standard, the sheer number of them ensures that the total size of the website and database can be quite large. Taking down a tracker can cause downloads to cease to work, as peers would not be able to find each other, and taking down websites like The Pirate Bay would mean that you won’t even able able to find the torrents to get you started. These two weaknesses have often been exploited by content holders, with past lawsuits able to bring down popular trackers, and BitTorrent indexers such as Mininova.

The Pirate Bay will remove .torrent files by the end of this month, encouraging users to use Magnet Links (show above with the little magnet icon) instead

This week, The Pirate Bay announced steps which will mitigate these two risks, although the actual technical measures used to solve these two problems have existed for some time already. The Pirate Bay, at the end of this month, will remove .torrent files for any torrents that has over 10 peers and will use Magnet Links instead. A Magnet Link is simply a web URL, a string of text that once loaded into your BitTorrent Client of choice, will give the client just enough information to be able to download the actual .torrent file from users that are already sharing the torrent. And using the DHT (Distributed Hash Table) technique, Magnet Links don’t need trackers in order to download the .torrent files (and the actual download most likely won’t need trackers as well, thanks also to DHT). But for The Pirate Bay, the best thing about switching to a Magnet Link based website is the fact that they no longer need to host .torrent files (well, not as many as before, anyway), and this allows the hosting, and bandwidth, requirements of The Pirate Bay to be reduced to the point where the entire website can probably fit onto a small USB thumb drive (removing all .torrent files, a user has already demonstrated the ability to reduce The Pirate Bay’s Magnet Link database to only 90MB). This will help more TPB mirrors to be set up, and to allow the website to be moved from host to host more easily, thus making the website more resilient to take-downs. There’s also something quite perverse about being able to “download” the entire Pirate Bay to your hard-drive.

And even in the event of The Pirate Bay finally being taken down, there’s now a plan B. A new BitTorrent client, Tribler, aims to remove the any need for websites like The Pirate Bay, and remove the one last centralised component of the largely decentralised BitTorrent download process. Tribler does this by moving the torrent indexing component into the BitTorrent swarm itself, and allow you can search for torrents right within the client. Even things like reviews, comments, and the obligatory removal of fake torrents, can all be done within the client. Tribler, developed by researchers at Delft University, is also open source, and that makes it more resilient, as if one variant of the client is taken down by authorities, others will pop up almost instantly (and probably with more features). What this essentially means is that BitTorrent, via Tribler, is now unstoppable. Or to put it even more succinctly, and to quote the head of the Tribler project, “The only way to take it down is to take The Internet down.”

Tribler - the new BitTorrent client that claims to be unstoppable

Now, just because BitTorrent downloads cannot be stopped, it does not mean that you can’t be forced to stop using BitTorrent, as the major flaw in Tribler is that it still allows authorities, and those seeking to profit from (anti) piracy, to track your IP address. So the next evolution of BitTorrent, in my mind, will be one that allows peers to communicate anonymously – that is, to allow sharing without making the IP addresses public at any point in the process. The external pressure heaped towards downloaders, from law firms such as US Copyright Group, and also the rights holder’s push for graduated response, will no doubt have already pushed clever developers into tackling this very problem, and I don’t expect we’ll have to wait too long for this next evolution. And once it arrives, BitTorrent will be anonymous, unstoppable, and it will spell “game over” for both technical and legal methods to stop the downloading.

This scenario both scares me, and excites me. It scares me because, with no way to stop downloaders, things could get out of hand very quickly. But it also excites me because, without any technical or legal recourse, content holders might finally have admit to the need to compete with piracy, and we may finally see the entire industry put everything behind innovating their way out of the problem. Consumers will be the main beneficiary, and I look forward to new and brilliant ways to consume content, legally. Of course, this should have been the way forward since the first torrent was uploaded, and it would have been easier to compete back then, compared to a time when BitTorrent may have become truly unstoppable.

Going back to the point I made earlier about Megaupload being an outdated way of hosting pirated downloads, the closure of R&B/hip hop blog RnBXclusive this week shows why centralisation is dangerous. But what’s more dangerous is the pattern that’s emerging with law enforcement actions against websites suspected of copyright infringement – the fact that law enforcement agencies appear to be acting as the private police force for the entertainment industry without questioning the one-sided evidence presented to them – evidence that has often not stacked up in court. Time and time again, websites were taken down with the full force of the law, but still managed to be difficult to prosecute, or in the case of the similarly themed DaJaz1 (taken down by US Homeland Security as part of Operation In Our Sites), the case might not even end up in court. This is why due process exists and why it’s needed, for the evidence to be tested in a court of law before guilt is determined, and action is taken.

And to add insult to injury, visitors to rnbxclusive.com were initially threatened with messages that mentioned “an unlimited fine” and “a maximum penalty of up to 10 years” in prison for anyone who simply downloaded some songs from the website. A Big Brother style warning of the “capability to monitor and investigate you” was given an extra dimension of fear, by displaying the visitor’s IP address on the home page (a simple enough thing to do in php, but still scary enough for the less technical minded). These threats have since been removed from the website, no doubt due to complaints about the potentially misleading statements which could get SOCA (UK’s Serious Organised Crime Agency), the organisation that took charge of seizing the website, into trouble. But it’s the kind of hyperbole we’re used to seeing from the entertainment industry, the most likely ghost writers behind the now removed messages.

One of the entertainment industry’s tactic is to portray everyone who does something against their interest as criminals, even if it’s something as simple as ripping your own legally purchased DVD. I reported a couple of months ago on the efforts by public interest group Public Knowledge to make DVD ripping legal. They argued that due to the increasing number of devices that don’t play DVDs, such as tablets and smartphones, consumers need to be given the right to rip their own legally purchased movie discs. The fact that everyone who wants to do it is already doing it, means that making DVD ripping illegal under the DMCA is pointless at best, and at worse, criminalizes an activity that falls under fair use. With PK having made their submission to the US Copyright Office, which reviews submissions for exemptions to existing copyright laws every three years, the MPAA has just responded with quite an absurd argument *for* keeping DVD ripping illegal: it gives consumer more choice!

If Public Knowledge manages to get a DVD ripping exemption from the US Copyright Office, then it's still too late to save innovative software like RealDVD, which was sued into oblivion by the MPAA

What the MPAA is saying is that since consumers don’t have the legal option to rip their own DVDs, then the legal option to get the movie you already paid for, on other devices, is to simply re-purchase the movie again. And again and again. Consumers can “choose” to pay for the same movie on their iPhone, “choose” to pay for the same movie again on Android, and then “choose” to pay for the same movie once more on their PS3, for example.

Far from being a convincing argument, this is precisely PK’s argument for making DVD ripping legal, that consumers shouldn’t be made to fork out money for the same content over and over again, due to a legal measure designed to do something else. This is a perfect example of piracy laws being misused by content holders, for their own financial benefit, to take away a consumer’s rights. The fact that many movies are not even available on legal platforms further destroys the MPAA’s false arguments about “choice”.

I sincerely hope the US Copyright Office does the right thing and extends the exemption for CD ripping to cover DVDs and Blu-rays too. The reason that The US Copyright Office even asks for submission of exemptions is to prevent exactly this sort of thing – short sighted copyright laws that harm fair use and innovation.

The Megaupload case has also had some new developments in the last few days, although nothing that bodes well for Mr DotCom. More charges have been laid, and $50 million in Mega assets have been seized so far. Without insider knowledge, it’s hard to tell if this is an attempt to shore up the fed’s case before going to court, or if it’s some kind of tactic designed to force a favourable settlement. Copyright cases are not always easy to prove, see Viacom vs YouTube, and given the theatrics that has transpired so far, losing the case is not an option for federal prosecutors.

Meanwhile, the Pirate Bay and RIAA have been engaged in verbal warfare, with The Pirate Bay responding to an article by the RIAA that called it “one of the worst of the worst”. More on both of these late breaking stories next week.

As mentioned earlier, due to Sony and Nintendo withholding hardware figures for the PS3 and Wii, I don’t have enough data to write up a full NPD analysis, so you’ll have to put up with a simplified version here.

NPD January 2008 to 2012 Compared - things are bad across the board, it seems (January 2012 figures for PS3/Wii estimate only)

Microsoft was the only one brave enough to release data, with the Xbox 360 selling 270,000 units, down 29% from a year ago. Microsoft also mentioned that it held 49% of the current-gen console market. A little maths then tells us that the PS3 and Wii sold a *combined* 281,000 units. With the PS3 and Wii selling in similar numbers usually, that’s around 140,000 units for each, which is way down compared to the previous January’s 319,000 (Wii) and 267,000 (PS3).

These companies can only hope that January was a fluke, and that sales will pick up again.

Game sales were just as bad, with the number one selling title, Modern Warfare 3, only shipping 386,000 units – at the same stage of sales, Black Ops managed 750,000 (although MW3 sold more copies in the preceding months, it’s now flat in terms of sales to Black Ops), and Modern Warfare 2 managed 658,000 during its January period. And considering MW3 was the top seller, it means the other titles in the top 10 were much worse.

Overall, it’s the worst January since 2004.

The results are so bad that analysts are still debating the whys of it, with Wedbush Securities analyst Michael Pachter even questioning the validity of the data.

Maybe people are playing too much Skyrim to have time to buy any new games, just a thought!

And on that sour note, we come to the end of another WNR. Hope you enjoyed it, and see you next week.

Posted in Copyright, DVD, High Definition (Blu-ray/HD DVD/4K), News Roundup, Nintendo Wii, Wii U, Switch, NPD Analysis, PS3, PS4, Xbox 360, Xbox One | 3 Comments »

Weekly News Roundup (29 January 2012)

Sunday, January 29th, 2012

Welcome to another edition of the WNR. I hope you’ve had a good week, that the FBI hasn’t stormed your home, seized your prized car collection and that you haven’t had bail denied by a judge. Me? I’ve somehow talked myself into getting a (admittedly cheap) copy of Skyrim (on the PC, of course), despite knowing that I really don’t have the time to play a game that has managed to destroy millions of hours of productivity since it was released. But curious as to what the hype was all about, I talked myself into playing “just a few minutes”. 20 hours of Skyrim later …

Quite a bit to get through, and with the steel ingots and leather strips not making themselves into armor and requiring my urgent attention, let’s get started!

The fallout from the Mega story last week continues, as file hosting websites scramble this week to “clean up” their services, or simply to shut up shop.

This is probably what federal prosecutors, and the content holders urging them to take action, had been hoping for. With thousands of illegal download links now put out of commission, some permanently, it does seem like a major victory in the war against web piracy. Although whether this actually leads to any revenue increases, the whole point behind stopping piracy, time will tell.

For the music industry, this is the second major breakthrough against web piracy in just over a year, along with October 2010’s closure of LimeWire. But it appears that despite what the NPD calculated to be a 46% decline in the number of downloaders shortly after the LimeWire closure, and with less songs downloaded per individual when comparing to the same period a year ago, music revenue for 2011 hasn’t actually increased much at all. In fact, it remains 3% down compared to 2010, when LimeWire (up until October at least) was fully operational. The rate of decline has slowed, but you would think that with such a dramatic decline in piracy rates (nearly half of the people downloading pirated music were using LimeWire to do it just before it was closed down), and the RIAA’s warning of billions upon billions of damage caused by piracy, that it would have at least helped the industry get back into growth. So it will be interesting to see, now that piracy through file hosting services has decreased, what effect it actually has on revenue.

Apparently, only $23 out of every $1000 made on music sales actually goes to the musician, on average (source)

This is of course assuming the main aim behind the targeting of Megaupload was in fact to do with piracy, as it was noted this week that Megaupload was already making plans to take on the music industry head on, in plans that could cause the major labels more damage than piracy ever could. The plan involves a new website called Megabox, which allowed unsigned artists to completely bypass music publishers, and market directly to music fans, with 90% of the revenue going back towards the artist. Even free (ie. pirated) downloads would generate money for the artists, as Megaupload promised to share the very income, earned from downloads, that got them into trouble last week. And if Megabox works, then it would have been a big blow to the majors, and would have seriously questioned their relevance in the age of the Internet, when “naturally” generated hype is more valuable than any kind of promotion that labels could come up with. And with technology enabling artists to sell directly, without having to invest a lot in infrastructure (or they can leave it to tech companies to handle that side of things), artists no longer have to see a majority share of their revenue going to record labels. If there’s one thing the labels fear more than web piracy, it’s this, and while it might require one to be wearing a “tin-foil-hat” to think that this was the only reason behind the Mega take-down, it’s probably a nice little bonus the record industry got out of the whole thing. But while the likes of the RIAA can stop Megabox, they can’t stop innovation and progress, not forever, and a major shift in the way content is packaged, sold and distributed is on its way, if it isn’t here already.

While the Mega stories were very much dominating the headlines, the temporary demise of SOPA was still on people’s minds. One of those minds was EMI’s VP of Urban Promotions, Craig Davis. In a Q&A session with the Reddit horde, Davis expressed largely personal views that seemed to differ quite a bit from the general line of thinking coming out of the music industry these days, in that legislation is the only way forward to deal with the web piracy problem. Perhaps highlighting the internal divisions within the music industry on how to handle the web piracy problem (something we don’t usually get to see, with the RIAA’s loudspeakers drowning out all other opinions), Davis personally opposes SOPA, and says that piracy is more of a service issue, than a pricing one, mirroring what Valve’s Gabe Newell said a few months ago. In fact, Davis specifically mentions Newell as having the right idea when it comes to fighting web piracy. By focusing too much on the pricing issues behind piracy, major content holders often come to the conclusion that there is no real way to “compete” with pirated downloads, as they could not offer their content for free (although I would argue that piracy itself carries a cost, in terms of legal risk, technical and safety issues, and a moral cost, and so for legal content to compete, it does not have to be free, it only needs to be seen as good value). But by concentrating on service, innovation, basically by making legal options more attractive in more ways than just on price, then “legit” could compete with “free”. And perhaps Newell’s Steam could offer guidance to the music, and movie industries as to how to best leverage the positive aspects of the Internet, and how to compete with piracy – Steam’s legendary sales, it’s active community of gamers, and value added features, all help it not only compete effectively with pirated downloads, but also traditional retailers.

But innovation always carries a risk, a risk that, historically, the music and movie industries havn’t been willing to accept. Whenever something new hits the block, whether it’s home audio taping, or VCRs, these industries have resisted change and has tried to sue their way out of the problem. Eventually though, they did accept that change was inevitable, embraced innovation, and has come out better for it. But what’s different this time though is the incredible power lobbyists now hold over elected officials and the systemic corruption in D.C., and this now offers entrenched major content holders another “solution” – to legislate their way out of trouble. Most in D.C. have gotten so used to using money to buy policies, that they no longer sees anything wrong with it. Which is probably why former US Senator, and current MPAA head, Chris Dodd was so transparent in his attack against political opponents of SOPA, literally threatening to stop writing checks for them come election time. That he simply didn’t see any problem with the head of a lobby group threatening to stop paying politicians if a favourable law wasn’t passed, shows just how “comfortable” the Washington crowd has gotten with the way things are done over there (or it may just be because Dodd is stupid). But while Dodd may not have felt that there was anything wrong with his statement, others did, and using the same tactic that has already worked against SOPA, people are signing a new petition on the White House’s “We the People” petition website to ask for a full investigation of Dodd for bribery. With 25,000 signatures required within 30 days for the White House to officially issue a statement on the petition, 30,000 signatures were promptly recorded in just a week (that’s the Internet for ya). The fact that the White House will now have to issue on statement of Dodd’s alleged improprieties, regardless of what the statement actually says, should be hugely embarrassing for the MPAA Chairman. Or it could be much much more serious.

Anno 2070 looks great, but just pray that you don't need to change your GPU, or the game's DRM could lock you out

With so many big issues being discussed, trust Ubisoft to still somehow steal the headlines via yet another incident with one of their controversial DRM choices. When review site Guru3D went about using Ubi’s Anno 2070 in a hardware benchmark test, they found that the 3 PC activation limit also applied when the GPU was changed, and so having barely started their test, they had used up all of their activations. Having calculated that they would need 7 copies, or 21 activations, to finish their testing, Guru3D contacted Ubisoft about this potential “bug” with their DRM, but Guru3D were promptly told that not only was this normal and intentional, Ubisoft wouldn’t be providing the 7 copies needed to finish their testing. So Guru3D did what any self respecting website would have done – they published the entire detail of their ordeal for the Net public to judge, and the expected public backlash eventually forced Ubisoft to back down and allow for GPU changes. Ubisoft came out with the usual statement saying that very few people were affected by this particular problem with their DRM, which is probably true considering the game only came out in November, and I don’t think many would have changed their GPUs twice during this period. But the problem with DRM is that it’s forever, so were Ubisoft really expecting PC gamers, of all people, to not frequently change their GPU or other parts of their hardware? Or maybe they just didn’t think their games were that good for people to be still playing it for more than a couple of month. For now though, while GPU changes are exempt from requiring new activations, other hardware are still being included, and so don’t be surprised if this problem pops up again at a later date.

And on that note, we move to gaming. For some reason, all the Xbox 720 rumours decided to out themselves this week.

Of course, there cannot be an Xbox rumour without mentioning Blu-ray, and the next Xbox (which I hope will be more imaginatively named than “Xbox 720”) will apparently have a Blu-ray drive. Whether it plays Blu-ray movies or not, remains to be seen though, since the Wii U will have a “Blu-ray like” drive, that won’t play movies.

Just one of the many Xbox 720 mock-ups floating around the net

On the GPU front, a Radeon 6000 series chip might be used. This actually feels too “new” of a chip for a console that’s supposed to be released next year, since the Wii U is only using a Radeon 4000 series. The reason why console manufacturers use older chips, other than the maturity of the product line, is due to the time it takes to engineer an existing off the shelve solution for a game console, the cost involved in using the state-of-the-art GPU, and the fact that optimizations mean console GPUs don’t need to be as powerful as their PC counterparts.

The most controversial rumour involves Kotaku’s reveal that the next Xbox could ban the playing of second hand games. Publishers have long complained that second hand games are cannibalising sales, as gamers can “share” the same copy and game stores profit from each transaction – only one payment from these transactions is made to publishers, right at the start. Publishers have come up with various ways to solve this problem, for example, a voucher system (but that don’t really works for limiting the multiplayer component of games). So if Microsoft really wanted to please publishers, and get them to release more exclusives for the platform, then having a system that ensures second hand games won’t work will do the job. Although I think this will backfire and hurt sales, and the platform, in the long run.

Nothing much more happening this week, at least no in the real non-Skyrim world, so we come to the end of another WNR. See you next week.

Posted in Copyright, News Roundup, Xbox 360, Xbox One | Comments Off on Weekly News Roundup (29 January 2012)

Game Consoles – December 2011 NPD Sales Figure Analysis

Saturday, January 14th, 2012

Welcome to the December 2011 edition of our regular NPD US video game sales analysis. In this feature, we look at video game sales, both hardware and software, for the month of December 2011 based on data collected by the NPD. December is traditionally the most important period of the year, where a huge percentage of the entire year’s sales occur. And as a result, there is no month more important than December, and it’s a great way to gauge the general state of the video gaming industry. Last year, the Wii has the holiday time winner, easily beating the Xbox 360, and 12 month is a long time for a game console. Read on the find out if the Wii continued its tradition of holiday success, and whether the industry as a whole had a good holiday period. Or not.

As NPD no longer releases full hardware sales figures, this feature is reliant on the game companies, namely Microsoft, Nintendo and Sony, to release their set of figures and based on “statement math” (that is, arithmetically calculate missing figures based on statements made). For December 2011, these are the statements made by the gaming companies:

Nintendo did not reveal any figures for December 2011
Microsoft revealed “more than” 1.7 million Xbox 360 hardware units sold, with 46% of the home based console market share (source)
Sony did not reveal any figures for December 2011

With only the above information, it becomes impossible to work out the estimated numbers for both the Wii and the PS3. Luckily, analyst Michael Pachter again came to the rescue, via Twitter, stating the Wii sales were in fact 55% down from the same month a year ago. With this piece of crucial information, we are then able to deduce the Wii numbers, and from this and the 46% market share figure quoted by Microsoft, we are then able to estimate the PS3 numbers too.

And so the figures for US sales in December 2011 are below, ranked in order of number of sales (December 2010 figures also shown, including percentage change):

Xbox 360: 1,700,000 (Total: 30.9 million; December 2010: 1,860,000 – down 8.6%)
Wii: 1,060,000 (Total: 37.7 million; December 2010: 2,360,000 – down 55%)
PS3: 936,000 (Total: 18.9 million; December 2010: 1,210,000 – down 22.6%)

NPD December 2011 Game Console US Sales Figures

NPD Game Console Total US Sales Figures (as of December 2011)

My prediction from last month was:

Same hardware ordering, and a software chart that looks very similar to this month’s, so there’s nothing much to add to that really.

While the software chart has a lot of titles that were there in November, the hardware ordering actually changed, with the PS3 dropping back down to third place, after finishing above the Wii last month.

Overall, looking at the figures above, and the “sea of red”, December 2011 has been nothing short of a disastrous month for video game sales, especially compared to last December. As mentioned earlier, a huge percentage of sales occur in December, but this last particular December did not even out do the previous month, when historically, this has almost always been the case. In fact, for hardware sales, the raw numbers were at its lowest since 2005.

Microsoft was probably the “winner”, if you can call it that (more like the smallest loser), with only an 8.6% drop in console sales, and level in sales with November. The NPD pointed to the strength of the Xbox 360 throughout the year, saying that the Xbox 360 platform accounted for nearly 40% of annual physical retail sales, across all categories. Still, if you count November and December together as one period, then 2011 has been good to the Xbox 360, with 3.4 million consoles sold, compared to 3.23 million a year ago. Microsoft probably had hoped the Kinect Star Wars game and console bundle would have made it in time, helping to push the console, and Kinect, to the next level, but the delay to the game means that there were no real A-list Kinect titles for this holiday period (unless you count Kinect Sports 2, and Dance Central 2, as A-list titles).

Despite finishing as the third most popular console, the PS3 was probably in second place overall, when you look at the year-to-year decrease figure, as well as performances across both November and December. Nearly 1.84 million PS3 consoles were sold during November and December, compared to 1.74 million consoles in 2011. So the good news is that, things are not that bad, while the bad news is that, the Xbox 360 appears to be pulling further ahead in the United States, where during the same period, it had almost twice as many sales (and more console sales during the holiday period, means more game sales for the rest of next year, and also means a strengthening multiplayer community, the growth of which relies on people using the same console as their friends).

So the real loser is, once again, Nintendo. The Wii, previously the unstoppable juggernaut during December sales, is no more, and is relegated to a distant second place behind the Xbox 360. For November and December, 1.92 million Wiis were sold, compared to 3.63 million in 2010 – in fact, more Wiis were sold in December of 2010 alone, than November an December of 2011 combined! A 55% year-on-year drop shows that the Wii is no longer the “must-have” video game gift, with some of the sales going to the Xbox 360 (not many, looking at the figures above), and possibly lots of sales going to things like tablets and smartphones, the new home of casual gaming.

And that’s probably the best way to look at things for the video game industry as a whole, for the most recent holiday period. The industry has benefited from the Wii becoming a must-have gift item for the last several holiday periods. Kinect has contributed to the same phenomenon, but it just hasn’t been the same. And with so many other gadgets to distract the holiday shopper, and also the economy, the decline can almost been seen as a return to normal, after a couple of years of extraordinary performance led by the Wii. Maybe the Wii U will bring back the same thing next year, but expectations must be readjusted.

As for software sales, it was also down compared to December 2010. MW3 led the chart again, with Skyrim dropping to third after the resurgence of Just Dance 3. Interestingly, looking at total sales for 2011, the ordering of the top 3 was exactly the same as the December top 3, showing that Call of Duty, and perhaps surprisingly, Just Dance, were the top 2 franchises for 2011. Mario Kart 7 on the 3DS was the only new entry into the top 10 in December. Here’s the full software sales chart for December (new releases for December 2011 in bold):

Call of Duty: Modern Warfare 3 (Activision, Xbox 360, PS3, Wii, PC)
Just Dance 3 (Ubisoft, Wii, Xbox 360)
Elder Scrolls V: Skyrim (Bethesda, Xbox 360, PS3, PC)
Mario Kart 7 (Nintendo, 3DS)
Battlefield 3 (EA, Xbox 360, PS3, PC)
Madden NFL 12 (EA, Xbox 360, PS3, Wii, PS2, PSP)
Assassin’s Creed: Revelations (Ubisoft, Xbox 360, PS3, PC)
NBA 2K12 (Take-Two Interactive, Xbox 360, PS3, PS2, PSP, Wii, PC)
Super Mario 3D Land (Nintendo, 3DS)
Batman: Arkham City (Warner Bros, Xbox 360, PS3)

Predicting January is always difficult, as the post holiday lull will be here, and there would usually be stock issues (although with the low sales this year, maybe this won’t be an issue). I suspect, other than huge drops in console sales figures for all consoles, the PS3 will probably regain 2nd place, with the Xbox 360 still the top selling console. A subdued month as well for software sale.

See you next month.

Posted in Gaming, Nintendo Wii, Wii U, Switch, NPD Analysis, PS3, PS4, Xbox 360, Xbox One | 1 Comment »

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Game Consoles – February 2012 NPD Sales Figure Analysis

Weekly News Roundup (11 March 2012)

Weekly News Roundup (19 February 2012)

Weekly News Roundup (29 January 2012)

Game Consoles – December 2011 NPD Sales Figure Analysis

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