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Studios Hoping to have a Blu Christmas

Posted by: , 11:46 AEDT, Tue December 15, 2009
Tags: HD

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Movie studios are trying to make this holiday season a Blu Christmas but increasing revenue significantly from sales of Blu-ray discs

Even though Sony's Blu-ray format won the next generation DVD format war nearly two years ago, the adoption of Blu-ray hardware has been very poor.

The Blu-ray format, which is now four years old, will produce just $1.3 billion in revenue to studios this year.  Thats about %14 of regular DVD sales alone.

Regular DVD format is still the "cash cow" at the moment, but if Sony's Blu-ray keeps this rate of revenue up, they'll be tied by 2014.


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