Apple announces a new monthly subscription service through iTunes that will rival your current cable TV for just $30 per month.
Its rumored that the key difference in this new service and cable TV, is that you only pay for the channels you want. If this is true, I can really see this becoming very popular as most TV packages contain a lot of channels you never watch.
The biggest question that comes to my mind is how the TV industry feels about this whole TV by broadband delivery.
