Warner Bros. plans to experiment with online movie rentals in China in an attempt to compete with pirates. Movies from Warner Bros. will reportedly be available for rent for a mere 4 to 7 yuan, roughly 60¢ to $1.03.
That just makes you wonder why they are charging $3 to $5 in the US for the same thing. Unfortunately though, all rentals will be DRM protected. Even renting or selling just a few thousand movies at $1 to $3 apiece is better than nothing I suppose.