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New Strategy in Battle Against Piracy

Posted by: Jonathan M, 02:33 AEDT, Fri November 7, 2008

Warner Bros. plans to experiment with dirt cheap movie rentals in China to combat rampid piracy

Warner Bros. plans to experiment with online movie rentals in China in an attempt to compete with pirates. Movies from Warner Bros. will reportedly be available for rent for a mere 4 to 7 yuan, roughly 60¢ to $1.03.

That just makes you wonder why they are charging $3 to $5 in the US for the same thing. Unfortunately though, all rentals will be DRM protected. Even renting or selling just a few thousand movies at $1 to $3 apiece is better than nothing I suppose.