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Glasses and Price Turning People Off 3D TVs, NPD

Posted by: , 17:41 AEST, Tue April 12, 2011

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A new NPD study has shown that people are still hesitant about embracing 3D mainly due to the need to wear glasses, while there have been dramatic price reductions for 3DTVs in the last year

The NPD Group has released their 3D 360º Monitor report, which includes results of a study of 2000 people to find out just why they're not interested in 3D.

The study, conducted over a 6 month period between September 2010 and February 2011, found that the need to wear glasses, and the price premium associated with 3D equipment, were the main factors stopping 3D adoption from picking up steam.

But with 3D equipment pricing dropping, it appears that the need for glasses will become an ever more dominant reason for the lack of 3D adoption. LCD 3DTVs fell a whopping 36.5% from a year ago (February 2010), and 3D plasma prices fell even more, down 59%.

Almost 32%/36% of respondents were well aware of 3D plasma/LCD-LED TVs, up dramatically, while 26% of people were aware of 3D Blu-ray, up from 15% previously.

And interestingly, 68% of those that want 3D saying 3D Blu-ray content is most important to them (the rest being 3D sports, and other TV broadcasts).

Have you embraced 3D for the home yet, and if not, why not? Post your answer in this news article's comments section, or in this forum thread:


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