News Section Logo NEWS - Return to news section


Japanese Government Think-Thank: Piracy Helps Sales!

Posted by: , 14:52 AEDT, Sat February 5, 2011

Permanent Link     Add Comments
submit to reddit
A new study by a Japanese think-tank sought to link piracy to lost DVD sales for Anime, but actually found the reverse, in that piracy sometimes helps to increase sales

The Japanese Research Institute of Economy, Trade and Industry, a think-tank employed by the Japanese government, has released the results of a study that suggests online piracy may not be hurting DVD sales at all.

The study looked at the effect of uploaded YouTube clips and online P2P file sharing on Anime DVD sales, and surprisingly, found neither had an effect on DVD sales at all.

In fact, YouTube clips actually helped DVD sales (although P2P file sharing, using the popular software Winny, did affect DVD rentals, but not sales).

An abstract from the study reads: "YouTube's effect of boosting DVD sales can be seen after the TV's broadcasting of the series has concluded, which suggests that not just a few people learned about the program via a Youtube viewing. In other words YouTube can be interpreted as a promotion tool for DVD sales."

None of this may come as a surprise to those that have followed the issue of online piracy. YouTube is a great promotional tool that many publishers have already exploited to gain Internet hype, which then directly leads to sales. And as for P2P's effect on rentals, but not sales - people who still buy DVDs and Blu-ray's will continue to do so because piracy has been around for a while now, and if they haven't flocked to it, they never will. And with illegal download's being easier and faster to access than non-streamed rentals (which either involve going to the rental store, or ordering online and waiting for the post, days later), it may also explain why some are choosing piracy. 

Either way, it appears piracy isn't always the sales killer that the movie industry has been saying it is.

Have you ever pirated something and then purchased it later on? Post your answer in our comments section, or in this forum thread:


Related News:

News Icon DVD Sales Down 16% In 2010, But Blu-ray, Digital, Rentals Up

posted by: Sean F, 12:40 AEDT, Fri January 7, 2011

News Icon 23.8% Internet Traffic Related To Piracy, But MPAA Misses The Real Message

posted by: Sean F, 13:42 AEDT, Thu February 3, 2011

News Icon Over Optimistic UK Government Plans To Get ISPs To Pay For Anti-Piracy Work

posted by: Sean F, 13:54 AEDT, Mon January 24, 2011

News Icon What is Really Killing The Movie Industry

posted by: Jonathan M, 13:45 AEDT, Thu February 25, 2010

News Icon New Study Says RapidShare Is Major Piracy Source, RapidShare Threatens To Sue

posted by: Sean F, 17:36 AEDT, Thu January 13, 2011