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YouTube Has Skippable Ads Now

Posted by: , 10:34 AEDT, Fri December 3, 2010

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YouTube has a new ad format called TrueView that lets viewers skip over ads after viewing for more than 5 seconds

YouTube has a new ad format called TrueView that lets viewers skip over ads after viewing for more than 5 seconds.  Advertisers are ok with this because they don't have to pay for a view if the ad is skipped.

This new feature will also give users the option of three different kind of ads, which could be more effective, although I see alot of "skipping" going on.


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