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Redbox Waits 28 Days

Posted by: , 11:41 AEDT, Wed February 17, 2010

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Warner Bros. & Redbox announced a new multi-year deal that will make you wait 28 days before being able to rent new release movies

Warner Bros. & Redbox announced a new multi-year deal that will make you wait 28 days before being able to rent new release movie.

"The 28-day window for Redbox balances the economics of our relationship while continuing to offer great value to their customers,"

I think Hollywood has finally figured out a way to fight back against Redbox's low rent price of just $1.  It will be interesting to see if customers are willing to wait almost a month.

Perhaps Redbox will pursue a life in the digital distribution market now?


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