The Digital Entertainment Group released third quarter sales figures for the home entertainment industry which indicated Blu-ray sales were up 83% and rentals were up 44.5% compared to last year.
Despite the good news on Blu-ray, sales in the home entertainment category, which include DVDs, Blu-ray and digital downloads, were down 3.2 percent.
Blu-ray, proving to be home entertainment´s stand out performer in 2009 (even though it took three years), is accounting for 12 percent of all theatrical new release sales in the third quarter.
Blu-ray players, including the PS3, which can also play Blu-ray discs, are now in almost 12 million homes in the U.S. and about 80 percent of those players are BD-Live capable.
Blu-ray does have a long way to go to even come remotely close to its predecessor(in terms of adoption figures), the DVD format, as since ts launch in spring 1997, there has been roughly 270 million DVD players sold to consumers.