Except for he isn't breaking CSS on DVDs this time, he has made a program that allows you to manage all your media files on a variety of devices including the iPhone.
The best part of this sneaky move is that DVD Jon actually advertised this new software right in front of the Apple store in downtown San Francisco.
In crisp white letters on a tastefully chic black background, the advert says, "The Cure for iPhone Envy." Below that, it says, "Your iTunes Library on any device. In seconds."
The software is called Doubletwist and the folks over at Apple are still befuddled as to how he managed to put a sign advertising the new software right below the giant Apple logo.
Of course Apple threw a hissy fit and had the sign taken down but Jon made a comment on Twitter that said "it will be back up soon".