That means every major studio will be offering their movies for renting via iTunes. 1,000 films will be available to rent by the end of February, and new releases will be added 30 days after the DVD goes on sale.
Users can watch the movies on their Mac, Windows PC, current iPods and the iPhone. Movies will start instantly, taking less than 30 seconds to buffer.
Library titles will cost $2.99, while new releases are priced at $3.99.