I really think BestBuy was expecting better results from this survey. It would appear that the majority of consumers are clueless about HD and how its setup.
Here are the results:
- Four in 10 people did not identify an HDTV as necessary to enjoy high-def content
- 44% of respondents did not know they needed HD programming or an HD antenna, while 52% did not know they needed HD cables and 62% did not know they needed a full audio set-up
- More than half of respondents said they had only budgeted for an HDTV, thinking that would be enough to be high-def
- 52% of respondents who already own an HDTV said they would be unwilling to admit their HD set-up was wrong after showing the system to friends
- Only 11% of all consumers said they feel they completely understand high-def, compared to only 19% of HDTV owners
Boy, the consumers are really going to be shocked in 2009 when their analog TV signals are no more.