Online DVD rental pioneer Netflix Inc. is lowering the price of its two most popular subscription plans by a $1 per month.
Netflix will charge $16.99 per month for a plan that allows subscribers to keep up to three DVDs at a time with no limit on how frequently the discs can be mailed back in return for another movie.
The price for a similar plan that lets customers keep one DVD at a time will fall to $8.99 per month.
