Rampant physical piracy in China has forced some entertainment companies and musicians to -- gasp -- innovate and come up with new ideas to make money there. Last year, Warner came up with one idea to try and circumvent Chinese DVD pirates by releasing a movie on DVD there the same day it was released to theaters in the US.
Now, it's trying another strategy: compressing release windows so that one of its new films is out on DVD just 12 days after it's released to theaters, a similar tactic to what's been tried in some other piracy-rich countries. What's slightly amusing is that these companies only feel the need to actually change their business models in countries where physical piracy is a huge problem. More...
