Would you pay to be able to fast forward through them? Philips is betting you will
Philips is attempting to patent a technique that would prevent viewers from skipping through ads embedded within recorded programmes or even channel surfing during broadcast ad breaks - or force viewers to pay some cash if they want to avoid the ads.
The filing outlines how digital flags would be transmitted with the adverts - a TV, PVR, DVD recorder or other receiver would detect the flag and ensure the ads are shown no matter what.
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