The feature will be supported by advertising, the company said on Monday.
U.S. media companies have been experimenting with ways to deliver programs through new technologies while maintaining revenue as viewership for prime-time television schedules slowly erodes.
But ABC's venture, which starts as a two-month trial in May, goes a step further, potentially bypassing cable operators by bringing top shows straight to the consumer, analysts said.
"Going direct over a broadband (Internet) connection is a very smart business and I think you'll see other broadcasters follow suit," said Rich Greenfield, analyst at Pali Research.
More...Credit: Reuters
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