The latest NPD results has given Nintendo a big boost, with the company's Switch console outselling the PS4 and Xbox One once again.
This marks the second month in a row that the Switch has been the best selling console in the North American market, and the fourth month in the last six in which the Switch has been on top.
This marks a dramatic turnaround for Nintendo, whose last console, the Wii U, was poorly received by the market. The Switch's innovative design, which doubles both as a portable console and a home based console, has won it many fans, as has the relatively stronger line-up of games, a complaint that dogged the Wii U all the way until it was discontinued in 2016.
The popularity of the Switch has even caught Nintendo by surprise, with the company struggling to manufacture enough consoles to meet the demand.
The PS4, however, is still the best selling console for 2017.
Proving how interesting the current console war is, the battle for the popular console could change in Microsoft's favor after it debuts the Xbox One X, the most powerful console ever made, in November.