Google now removes more than 24 million URLs every week as part of their piracy takedown program.
The company now processes more than 10 million takedown notices every 3 days. This compares to five years ago when it took an entire years for Google to receive the same amount of notices.
Since 2011, Google has already removed more than 1.83 billion links, but at the current rate, Google is set to process more than a billion links just this year alone, which would represent a hundred fold increase in just five years.
And despite the frequent report of mistaken requests for removals, recent data shows only two percent of submitted links are rejected for removal, with 7 percent rejected due to duplication or incomplete links - the rest, 91 percent, are all removed from Google's search results.
But despite the herculean effort on Google's behalf, rights-holders are still unhappy that they're constantly playing a game of "whack-a-mole", that removed URLs are re-added back to Google as new URLs. Rights-holders have called for Google to implement a "take down, stay down" regime.