News Section Logo NEWS - Return to news section


Pirates More Likely to Pay for Content, Sweden

Posted by: , 16:53 AEDT, Thu November 19, 2015

Permanent Link     Add Comments
submit to reddit
New study shows legal services winning the war against piracy, but pirates are still the best customers
News story feature image
Image/Photo Credit: Tobias Vemmenby @ Flickr, CC

A new report (link) from The Internet Foundation In Sweden has found that pirates are more likely to pay for content than non-filesharers. The report also finds that legal streaming services are successfully converting pirates to paying customers.

The report, titled "Swedes and the Internet", found that only 18 percent of respondents now admit they engage in illegal file sharing, a figure that has been falling since 2011 and at its lowest in a decade.

That is not to say Swedes don't enjoy viewing content online. 70% of Internet users in the country say they watch video content online, up from 52% only a year ago. 40% of these same users also say they pay for content, incredibly up from only 14% only a year ago.

The dramatic increase can very likely be attributed to the increasing popularity of Netflix, which is now used by 28% of the Swedish population.

A similar trend can be observed in regards to music, with 77% using the Internet to enjoy music, and 54% of these users paying to do so. As a comparison, only 15% of Internet music listeners paid for music in 2011. And just like with online videos, one major player, in this case Spotify, was largely responsible for this shift in user behavior.

And most interestingly, the data from The Internet Foundation once again confirms that pirates are generally more active music/movie/TV fans, and therefore more likely to pay for content. 46% of video filesharers (58% for music) pay for content, compared to only 24% of non-filesharers (39% for music).


Related News:

News Icon BitTorrent Users More Likely to Pay for Music, Movies

posted by: Sean F, 22:47 AEDT, Fri November 21, 2014

News Icon Aussie Pirates More Likely to Buy Content, Go to the Movies

posted by: Sean F, 11:44 AEDT, Thu December 11, 2014

News Icon Legal Streaming Leads to Piracy Decline 'Game Changer'

posted by: Sean F, 11:43 AEDT, Sat October 17, 2015

News Icon Piracy Epidemic Blamed on 'Too Easy to Use' Popcorn Time, Lawsuits on the Way

posted by: Sean F, 21:19 AEST, Fri July 3, 2015

News Icon Dramatic Piracy Reduction in Norway Has Not Helped Profits to Rise

posted by: Sean F, 12:01 AEDT, Thu January 29, 2015