Weekly Blu-ray revenue has fallen to its lowest level since September 2010, according to the latest figures released by Home Media Magazine for the US market.
The revenue figures for the week ending the 11th July 2015 was only $17.36 million, and one has to go back to September 2010 to find a lower figure for Blu-ray sales.
While weekly Blu-ray revenue is largely determined by that week and recent week's release slate, and the first and second week in July is usually a low point for sales due to Independence Day closures, the Blu-ray revenue figures were still lower than similar "Fourth of July" weeks in the recent past.
The revenue figure was also significantly below the 2015 average, which before the record low week, was at $32.56 million. The 2014 average, up to the same point in the year, was at a higher $38.69 million.
Notable new releases for the week included the Arnold Schwarzenegger film 'Maggie' and 'Woman in Gold', the former is estimated to have earned less than $200,000 at the US domestic box office.
Weekly Blu-ray market share, the share of Blu-ray sales compared to total disc (Blu-ray and DVD) revenue, also fell to the lowest level since August 2013.
Blu-ray beat te Toshiba's HD DVD format in a much publicized format war to become the de facto HD disc format, but even the format's biggest backer, Sony, has revealed doubt about the format's future. More recently, prominent Blu-ray producers have also blamed studios for poorly marketing and failing to support the format.