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At a time when discs are starting to lose the war of convenience against digital content, the MPAA and their government allies decide it's time to make discs even more inconvenient to use, all in a bid to continue the fruitless war against downloads. The ironic thing is that movie studios are likely to make less money from digital distribution than compared to discs, and their short-sightedness may very well push consumers towards the less profitable alternatives (which includes piracy).