A new copyright system that protects digital content similar to way a bank uses an account number is coming that allows you to watch your movies on virtually any device. It is being called: UltraViolet.
The standard will be backed by most movie studios including Warner Bros. and technology companies like Microsoft so companies who lock buyers of video content to limited numbers of devices, such as the iPad or Apple TV can no longer corner the market.
The concept is to create a digital locker that stores tokens that are proofs of purchase of DVDs, Blu-ray discs and video downloads. When a consumer buys a video online or at a store, he can watch it anywhere else, including on any mobile device or TV set without the hassle of copying his personal files.
Movie studios are pushing the benefits of being able to buy video content once for use on any device to offset the decline in DVD sales. Specifications for a proposed common file format will be released soon, and testing of the system with an unnamed retailer will begin by the end of the year.
Having a way to access your movies and TV shows anywhere regardless of hardware is sure to take off and become very popular. Looking forward to hearing more about this...