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Samsung unveiled two environmentally friendly high end 1080p LED TVs that feature MagicEco technology.

MagicEco cuts power consumption by 40 % compared to conventional TVs by allowing the user to adjust the monitor brightness and contrast based on their desired energy consumption.

Both TVs (the BX2350 and BX2335) are ENERGY STAR certified and contain no hazardous chemicals or compounds that make them easy to recycle.