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In 2009, US consumers spent $9.87 billion in movie ticket sales which was a 10 percent jump over the year before. DVD and Blu-ray sales combined dropped over that same time period by 13 percent, down to $8.73.

Movie rentals rose as the amount of actual rentals was up 5.5 percent over last year. Due to services like Redbox, actual spending on rentals increased by less than one percent.