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Google Partners with TiVo

Posted by: Jonathan M, 16:04 AEDT, Wed November 25, 2009

TiVo and Google announced a data-sharing partnership today that'll give the Google TV team access to TiVo's DVR

TiVo and Google announced a data-sharing partnership today that'll give the Google TV team access to TiVo's DVR viewing data.

That means advertisers who buy their TV ads through Google will only have to pay for the ads that customers actually watch.

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