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In an attempt to be the "Wal-Mart" online, Amazon has added its own electronics brand, called AmazonBasics", to its list of products it already offers.

Currently Amazon sells its "Amazon branded" kitchen tools branded as Pinzon, outdoor furniture called Strathwood, bed and bath products named Pike Street and power tools under the brand name Denali.

AmazonBasics mainly consists of just audio, video, and networking cables now but, will soon offer electronics of all forms.