Did you know that the TiVo randomly reports back to the office every button pushed on the remote? Since it is a $70 billion dollar ad industry, TiVo wants to know what you are fast forwarding and what you are watching.
Typically commercials before the show starts and end of the show are watched but, there are a few different ones that are watched in between. Such as movie promotions (The Love Guru), American Idol clips, Dove for those Desperate Housewives watchers and of course Sex and the City previews.
The information gathered from your clicks prove to be very valuable to the ad agencies and networks.