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Toshiba Eating High Cost

Posted by: , 02:32 AEST, Fri July 7, 2006

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Trying to get a head start on Blu-Ray by having very low prices, Toshiba may have screwed themselves financially
A report by El Segundo, Calif.-based research firm iSuppli Corp. said the cost of materials for Toshiba’s HD-A1 HD DVD player approaches $700 — about $200 more than the $499 price at the player’s U.S. launch in April.

Toshiba also markets an HD-XA1 player for $799.

Samsung Electronics Co. late last month bowed the first Blu-ray player for $999, with Sony Corp. pledging the launch of a similarly priced Blu-ray player this month.

ISuppli estimated the HD-A1 used about $607 in materials, which excludes the costs for manufacturing, testing, cables, remote control and packaging. More...

Credit: Home Media Retailing


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