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Warner Studios Try Something New

Posted by: , 17:12 AEST, Mon April 24, 2006

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Warner has decided that the only way to kill off DVD pirates is to undercut them
Warner Home Video has begun trial sales in China of a movie DVD priced at US $1.50. This is the same price as a pirate copy, but it is legal.

To get its product down to that price level, Warner has had to skimp a bit on the packaging. It is shoving the cheaper DVD into a cardboard envelope. More...

Credit: The Inquirer


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