Conservatives in the US have called for a boycott of Netflix, following several of the streaming platform's recent moves which have angered Republicans.
Netflix recently appointed Susan Rice, former national security adviser to President Obama, to its board of directors, launched a new show by comedian Michelle Wolf, who stunned attendees at the White House Correspondents Association dinner with a scathing attack on President Trump, and has just entered into a multi-year exclusivity deal with the Obamas for yet unannounced original programming. All moves that, conservatives say, highlight the streaming platform's increasing liberal bias.
Many have taken to Twitter to express their outrage, and to call for a boycott of Netflix using the hashtag #BoycottNetflix. Some have already cancelled their subscriptions.
Data released by polling firm YouGov does show a 16% drop in the positive-impression rating among self-identified Republicans for the first part of 2018 leading through to May 31, which seems to suggest Netflix's recent moves have had an effect on conservatives.
However, the same data also showed a 15% increase in the positive-impression rating for Netflix among Democrats, and Netflix remains the second most popular TV network in terms of favorability among all groups.
The Obamas have said their Netflix original programming will be apolitical, something confirmed by Netflix's chief content officer Ted Sarandos.
"This is not the Obama Network. There's no political slant to the programming," said Sarandos.