Star Wars: The Force Awakens has helped Blu-ray sales achieve a major milestone - it has beaten DVD sales for the first time in a given week.
The latest in the Star Wars saga, The Force Awakens has already broken many records in its theatrical run, and it was no surprise that the Blu-ray edition has continued to break most if not all of the standing Blu-ray records.
The Blu-ray and DVD sales results for the week ending April 9 shows Blu-ray breaking many records, including finally beating DVD after having come close last year during the week Jurassic World was released.
Weekly Blu-ray sales was $93.54 million, compared to only $64.26 million for DVDs. That's 59% of total disc sales belong to Blu-ray - the previous record was only 48%, set by Jurassic World last year.
While weekly Blu-ray sales didn't break any records, outside of the busy holiday sales period, this was the best weeks for Blu-ray. It outdid most weeks with big releases, but failed to match the power of 'Frozen', which debuted with an amazing $101.98 million for that week.
82.61% of those buying the new Star Wars film chose the Blu-ray edition over the DVD edition, which in itself was a new record for a new release (that wasn't a re-release or a Blu-ray exclusive). As a comparison, "only" 67.06% of buyers chose the Blu-ray edition of Jurassic World over the DVD only edition.
Surprisingly, Disney has chosen not to release a 3D edition on Blu-ray despite the film having a profitable 3D theatrical run, and the company has yet to commit to the Ultra HD Blu-ray format for a 4K edition of the film.