News Section Logo NEWS - Return to news section

 

New Piracy Record Broken by 'Game of Thrones'

Posted by: , 22:02 AEST, Fri April 24, 2015

Permanent Link     Add Comments
It took a week, but Game of Thrones has managed to break more piracy records
News story feature image
Image/Photo Credit: HBO

The pre-release leak of the first four Game of Thrones episodes may have split downloaders' attentions, and prevented the season premier from "winning" any day-one piracy records, it hasn't taken long for the hit HBO show to break new piracy records.

Media intelligence firm Tru Optik collated publicly available torrent swarm data and found that the season premier, plus the pre-release leaked episodes (as well as the "A Day in the Life" documentary on the show) managed to account for 32 million downloads during the first week of release, breaking new ground in terms of piracy.

While the leaked episodes grabbed the most attention when it came to downloaders, those that had waited to download after the show aired predominantly went for the 720p or 1080p versions of the episode. This is easily explained by the fact that those willing to wait would have mostly done so in order to download higher quality versions of the episode, as opposed to the leaked episodes, which were sourced from standard definition DVD screeners.

43.5 percent of post-broadcast downloads were for the 720p version, with 31.4% opting for the even higher resolution 1080p version, compared to 35.1% for the SD 480p version.

On a per capita basis, Australia was once again top of the piracy chart. Of all the viewers that watched the season premier, on legal and illegal channels, 32 percent were pirates. This compares to only 8% in the United States.

With that said, most of the downloaders did come from the US, despite the availability of HBO's unbundled streaming service HBO Now. While that appears to be disappointing from HBO's point of view, the fact that the season premier's ratings were the highest on record for the show, indicates that paying customers are also increasing in numbers too.

And Tru Optik also believes that US pirates are the core demographic that HBO Now will try to win over, and will do so given time, giving HBO a glimmer of hope in their battle against piracy.


Comments:

Related News:

News Icon 'The Walking Dead' Lurching towards 'Thrones' Piracy Record

posted by: Sean F, 14:18 AEDT, Thu October 16, 2014

News Icon Games of Thrones: First Four Episodes Leaked, as Season 5 Debuts

posted by: Sean F, 13:43 AEST, Tue April 14, 2015

News Icon Game of Thrones Sets New Piracy Record, Reactions and Roundup

posted by: Sean F, 18:48 AEST, Fri June 20, 2014

News Icon Twitter's Periscope Rife with Piracy, Warns HBO

posted by: Sean F, 14:43 AEST, Mon April 20, 2015

News Icon Netflix In Australia: Local Media Companies In Full Panic Mode?

posted by: Sean F, 21:12 AEST, Sat September 13, 2014