Netflix's CEO Reed Hastings has boldly predicted that free-to-air and subscription TV will be dead by 2030.
Hastings made these remarks during a promotional tour of Netflix's Latin American operations, and he likened broadcast TV to a "horse", and Netflix's new streaming model to the car.
"It's kind of like the horse, you know, the horse was good until we had the car. The age of broadcast TV will probably last until 2030," said Hastings.
A Morgan Stanley analyst recently published data
showing a 50% decline in broadcast TV viewership between 2002 and 2012.
Hastings also spoke about plans by Nielsen to monitor ratings for streaming content on Netflix. Hastings feels that, as Nielsen will only monitor main TV set viewing and no mobile or tablet viewing, the ratings data will be incomplete. Nielsen's plans may also offer TV networks more data that they could use to compete with Netflix, including requiring higher payments for content licensing.
Netflix's foray into Latin America follows the company's steady expansion in Europe, and in 2015, to Australia and New Zealand. The company is also currently producing their own movie
, a sequel to the Oscar winning 'Crouching Tiger, Hidden Dragon', set to be simultaneously released in cinemas and on Netflix in 2015.