New research from Dallas based research firm Parks Associates shows that almost half of U.S. households currently have an Internet connected game console, and most use it weekly for non-gaming purposes.
The data, based on a survey of 10,000 U.S. broadband households, showed that 46% of these households have a connected game console, with 28% using it as their primary connected device.
A massive 75% of broadband enabled households use a game console to consume non gaming content, such as Netflix streaming, on a weekly basis. 40 per cent of the same households uses more than 10 hours of non gaming content on a weekly basis.
Smart TVs were the second most popular device behind game consoles for these households, with only 9% using their Blu-ray players to do the same. 12% used streaming media players, such as the Apple TV, Roku and Google Chromecast, as their connected CE device.
Interestingly and despite the PS4's sales success, the Xbox and Wii still dominates - each with 35% of the game console share for the surveyed households, with PlayStation consoles trailing with 27%.
"Gaming consoles are the most frequently used connected CE device because of their high adoption rates - of the broadband households that have only one connected CE device, nearly 60% have a game console," said Barbara Kraus, Director of Research at Parks Associates. "As the non-gaming capabilities of consoles have expanded, so too has the potential for consoles to become an entertainment platform for online content such as video, music, and apps."