News Section Logo NEWS - Return to news section


Kickstarter Success Story Nearly Ruined By DRM'd 'Reward'

Posted by: , 21:16 AEDT, Sat March 22, 2014

Permanent Link     Add Comments
submit to reddit
Warner Bros' choice of UltraViolet/Flixster for the digital download of the Kickstarter funded Veronica Mars movie has angered backers
News story feature image
Image/Photo Credit: Warner Bros.

The Kickstarter campaign for the revival of cult favorite TV show Veronica Mars was one of the most successful ever, raising $1 million in just four hours, but a potential mis-step has left backers frustrated.

One of the levels of the campaign rewarded users with a digital download of the movie. But when the studio responsible for releasing the Veronica Mars movie, Warner Bros., went with their preferred UltraViolet/Flixster platform for the digital download, backers were disappointed on the decision. The DRM protected download unfortunately is not supported by iTunes or by devices such as Roku or Apple TV, meaning users were left with a digital download that couldn't be used on their preferred devices.

Even those that tried to use Flixster found it cumbersome and "unreliable", as the complaints piled up on the Veronica Mars Kickstarter page.

The problem has become so much of a PR nightmare for Warner Bros. that they have started issuing refunds to backers that became so frustrated that they gave up and purchased the movie again on iTunes and Amazon. Users have to first report a problem with using Flixster before providing proof that they've purchased another copy of the film, to receive the refund.

This is not the first time Warner Bros. have had to pay out for frustrated UltraViolet/Flixster users, with the company having to provide iTunes vouchers for irate customers when UltraViolet was first launched as a platform.


Related News:

News Icon Movie Pirates Are Some of Our Best Customers, Says Pro-Copyright Group

posted by: Sean F, 19:18 AEDT, Thu March 6, 2014

News Icon Sony's 4K DRM Plans: Online Authentication, Digital Watermarks And More

posted by: Sean F, 20:57 AEST, Thu July 4, 2013

News Icon Nintendo Wades Into DRM Debate, Devs Have Their Say Too

posted by: Sean F, 17:09 AEST, Sat June 15, 2013

News Icon W3C Sides With DRM as HTML5 gets Encrypted Media Extensions

posted by: Sean F, 17:44 AEST, Tue May 14, 2013

News Icon PS4 First Day Sales: A Million Units in North America, Amid Faulty Console Concerns

posted by: Sean F, 23:16 AEDT, Tue November 19, 2013