The results and analysis for Blu-ray (and DVD) sales for the week ending 8th October 2011 is in. And it's a huge week for Blu-ray, the best ever when it comes to market share, all thanks to the Blu-ray exclusive release of The Lion King, with a lot of help from Fast Five as well.
With 7 of the top 10 best selling Blu-ray titles either being Blu-ray exclusives (4 of them were), or selling better on Blu-ray than on DVD, and with another 2 selling above the recent Blu-ray market share average, it's no wonder it was a great week for Blu-ray. Revenue wise, it was also the biggest in 2011, and only falls short when compared to last year's holiday period. This year's holiday period could see the weekly Blu-ray revenue figure go over the $150 million mark, if current trends hold.
Of course, it helps when studios like Disney stops releasing DVD only (or even Blu-ray only) versions of movies, which was the case with The Lion King, and use DVD packaging to allow placement of the combo in the DVD sections in stores, and then count combos only as Blu-ray releases.
You can read the rest of the stats and analysis here.
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