It's the result everyone's been waiting for. Just how did Star Wars do on Blu-ray.
Unfortunately, Star Wars, released during the week ending 17th September 2011, had its spotlight partially stolen by the release of Thor, which ended up being the best selling disc on DVD and Blu-ray, leaving Star Wars a somewhat distant second.
Combined, it allowed Blu-ray market share to reach an all time high, 34.8%, easily beating the previous record set by Avatar (27.4%). Revenue wasn't a record though, as usually, as the holiday period produces better results due to combinations of hit releases, and two just wasn't enough.
Thor itself recorded a first week market share of 61.18%, and on all discs (both Blu-ray and DVD), it outsold Star Wars by more than a ratio of 2.5 to 1, and so, Thor was probably more influential in getting the record revenue results than Star Wars.
The complete saga boxset for Star Wars was the best selling out of the three available boxset, with the original trilogy selling very few copies in comparison (15 times as few), while the prequel trilogy got the result it deserved, outsold by Halloween II.
Just for completeness, not that it really matters, or is a good comparison at all, but DVD revenue dropped 14.2% compared to the same week last yet, while Blu-ray revenue rose by 197.2%!!
You can read the rest of the stats and analysis here.