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NBC Combats Piracy of Olympic Broadcasts

Posted by: , 14:55 AEDT, Tue February 23, 2010

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In a bold controversial attempt at stopping piracy, NBC has decided to show short highlight clips rather than streaming the games live on the Web

In a bold controversial attempt at stopping piracy, NBC has decided to show short highlight clips rather than streaming the games live on the Web.

Its putting extra effort in guaranteeing fans are unable to find unauthorized or illegally posted live footage of any events.

That means if American favorites like skier Lindsey Vonn or snowboarder Shaun White were competing in a crucial race during the day, fans not in front of a TV will not be able to watch those events.

As the 2008 games showed, the more technology inclined fans found ways to stream long-form events. Some accessed international feeds by disguising the fact that they are logged on from the U.S., while others viewed illegally posted broadcasts which have crept up on live video sites like Justin.TV or Ustream.

NBC is actively scanning the Web during the games, using  tools to block content automatically whenever possible. NBC is also issuing rapid take down notices when and where needed.

“Our aim is to make access to pirated material inconvenient, low quality and hard to find,”

For some events, its just not possible to catch it in time...


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