Blu-ray disc sales rose 91 percent in the first half of 2009 but does that really mean anything. Blu-ray hardware also increased by 25 percent which contributed to the increase in disc sales.
When you starting spouting off numbers and percentages relating to increases, you have to factor in the stats your comparing to. We all know Blu-ray had a terrible launch and had very sluggish sales (their still struggling) so increasing from those initial numbers is easy to do. Basically what I am trying to say is don't get caught up in the number "91%".
Most if not all of these studies or reports on Blu-ray sales compare to the DVD format. How can you compare apples and oranges?
DVD & Blu-ray sales live on separate ends of the spectrum. DVD had only one competitor, VHS. Blu-ray gets a new competitor in the video market every day it seems like.
If you ask anyone about the quality of Blu-ray, I'm sure they will say its phenomenal but, how many are completely "satisfied" with DVD quality?
Bottom line is, when you have no where to go but up, your going to see the headline "90 something percent increase in Blu-ray sales" over and over.