Warners Bros.is letting customers swap their HD DVD movies for the Blu-ray version in thier new trade in program called Red2Blu.
Select the Warner Bros. HD-DVDs you want to trade in, then mail in the orginal HD cover art to the processing center, then recieve your new Blu-ray discs in about 4-5 weeks.
You can trade in up to 25 HD-DVD movies for the Blu-ray equivalent for only $4.95 a movie. After the $4.95 charge per movie, an additional $6.95 is added for shipping and handling for the entire order.
It will take about 4 to 5 weeks to recieve your order after payment clears.
Here are some answers to the questions you may have:
Q: Can I upgrade my HD-DVD to a different movie on Blu-ray?
A: You may only upgrade to the same movie on Blu-ray. For example, assume you own Blood Diamond on HD-DVD. You may only upgrade to Blood Diamond on Blu-ray.
Q: How many HD-DVDs may be upgraded?
A: You may upgrade up to 25 different movies per household. Also, there is a limit of 1 copy per movie.
Q: After I complete the online order, what's next?
A: You send your HD-DVD cover art sleeves to our processing center. We will match your cover art to your order, and then ship your new Blu-ray discs. For some box sets, special instructions will be listed on the page where you select your HD-DVDs.
Q: What is a cover art sleeve?
A: The cover art sleeve is the insert that serves as the front and back cover of your HD-DVD. This must be intact and include the UPC.
Q: How do I remove the cover art from the case?
A: The paper cover art sleeve should be easy to remove when the case is open. If you fully open the case, the cover art should nearly fall out.
Q: What if my HD-DVD is not listed on your website?
A: We've included as many Warner Bros. HD-DVDs as possible. In some cases, the movie has not yet been released on Blu-ray and, therefore, is not eligible for the Red2Blu program.
Q: What is the status of my order?
A: If you use the prepaid postage label that comes with your confirmation email, we will notify you when your cover art arrives at our processing center. We will also send you an email when your new Blu-ray discs ship. You will be able to track the Blu-ray discs through the UPS tracking system.
Q: Are international customers eligible for the Red2Blu program?
A: Unfortunately at this time the program only ships to the Continental US, Hawaii, Alaska, and Puerto Rico.
Q: Is Red2Blu.com a stand-alone company?
A: Red2Blu is brought to you by WBshop.com, the Official Online Store of Warner Bros. Studios.
Q: How can I get more information about the Blu-ray movies on Red2Blu.com?
A: WBshop.com has information on Warner Bros. Blu-ray discs. Usually, Blu-ray and HD-DVD have the same Main Feature content. In some cases, Special Features may differ.
Q: How long will it take process my order?
A: It usually takes 4-5 weeks to complete the entire transaction. We will provide you email updates during this time so you know the status of your order.
Q: How much is shipping and handling?
A: Flat fee shipping and handling is $6.95 on your entire order shipped within the Continental US. The fee is $8.95 in Hawaii, Alaska, and Puerto Rico.
Q: My envelope is too small for the prepaid postage label. Can I mail the cover art in a smaller envelope without the prepaid label?
A: Yes, you can mail the cover art without the label. However, the label includes a barcode that identifies your order. If you choose to not use the label, please include it inside your envelope. Please send to:
1101 Highview Drive
Webberville, MI 48892