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Whether it be TVs, cell phones, or even G.P.S. screens, they all account for the typical 8 1/2 hours most people consume watching.

With TV watching is still the most widespread form of media consumption and advertising, computer screens are not real far behind.

The study found that the average American adult was exposed to five hours and nine minutes of live TV each day, almost 15 minutes of TV via a DVR device and 2.4 minutes of video on the computer.