Holiday prices for Blu-ray drives could fall further into the $150-to-200 range, especially with new download alternatives available from Microsoft's Xbox 360 and the Roku Netflix player.
There are several deals to be had on Blu-ray hardware at Amazon.com ranging from $150 to $200. Most of those deals include movies as well.
Standard DVD format is not Blu-ray's only competitor though, you still have "streaming media" coming from all sides as LG and Samsung both have a deal with Netflix to stream movies.
Then you also have the XBOX 360 & Roku player that streams from Netflix as well.